Marketing Specialist

7 days ago


New York, New York, United States Harry's Inc. Full time
About Us:
Harry's Inc. is a dynamic and fast-growing CPG company that puts people first and delivers against real unmet consumer needs. Our mission is to create innovative products that make a positive impact on society. We believe that the best business models make a positive impact, which is why our brands donate year-round to nonprofit organizations that align with their social missions. We are looking for talented individuals who share our values and are passionate about making a difference.

**About the Role:**
As a Senior Associate in our Upstream Innovation team, you will play a critical role in developing and executing innovative marketing strategies. You will be responsible for assisting in managing the rapid testing and launch processes, utilizing direct response advertising to fine-tune product messaging and evaluate market response. You will also work closely with our insights and product teams to understand consumer sentiment and product benefits, and translate these into distinct creative ad campaign territories for testing.

To be successful in this role, you will need experience launching ad campaigns for new to market products, testing to understand what drives purchase with no prior testing history from which to learn. You should also be comfortable working with a high degree of ambiguity, implementing structure and process as you go. Additionally, you will have skills/experience in Excel and be comfortable manipulating raw datasets.

**Responsibilities:**
* Develop and execute innovative marketing strategies to drive sales growth
* Assist in managing the rapid testing and launch processes, utilizing direct response advertising to fine-tune product messaging and evaluate market response
* Work closely with our insights and product teams to understand consumer sentiment and product benefits, and translate these into distinct creative ad campaign territories for testing
* Project manage creative development cycles with designers and copywriters to produce high-performing ads & landing page experiences
* Conduct in-depth channel analyses, draw actionable insights from data, and share with the team

**Requirements:**
* Experience launching ad campaigns for new to market products, testing to understand what drives purchase with no prior testing history from which to learn
* Comfortable working with a high degree of ambiguity, implementing structure and process as you go
* Skilled/experienced in Excel and comfortable manipulating raw datasets
* Bonus: 2+ years of experience in B2C digital performance marketing managing Paid Social and/or Google Adwords campaigns at a digital media agency, startup, or ecommerce company

**What We Offer:**
* Competitive salary: $100,000 - $130,000 per year
* Comprehensive benefits package including medical, dental, and vision coverage
* Flexible time off and working hours
* Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
* Free products from all of our brands

Estimated salary: $105,000 - $135,000 per year.

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