Senior Mass and Digital Advertising Specialist
2 weeks ago
We are seeking a highly skilled Senior Mass and Digital Advertising professional to lead the development and execution of comprehensive media strategies across multiple channels for a Media Strategy and Planning project.
Key Responsibilities:- Develop and execute integrated media strategies across all paid media channels for the Prepaid Wireless media plans.
- Work in close partnership with the Client media agency of record (Hearts & Science) on all components of the media plan and investment process from briefing to reconciliation.
- Consistent and actionable performance analysis, optimizations, improvisation, and reporting to maximize the media plan performance and investments.
- Media landscape intelligence and thought leadership expertise.
- Experience in integrated Media planning.
- Management of large-scale Media Investments and Agency resources.
- Marketing Science / Analytics background with ability to review, understand, and present plan performance.
- Excellent written and verbal communication skills.
- Ability to make informed, data-driven decisions quickly and with confidence.
For information and details on employment benefits offered with this position, please visit here.
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law.
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