Digital Marketing Specialist

4 weeks ago


Long Island City NY USA, United States 24 Seven Talent Full time
Job Title:
SEM Account Manager - Google Marketing

Category:
Agency - E-commerce & Retail clients

Key Responsibilities:

As a SEM Account Manager, you will lead the creation, execution, and management of comprehensive Google Ads campaigns across Search, Display, YouTube, Shopping, and Performance Max. You will develop keyword strategies, creative assets, and audience targeting plans that leverage Google's automated bidding and machine learning capabilities. Additionally, you will utilize SA360 for managing and optimizing complex, multi-channel campaigns efficiently and design and implement demand generation strategies that span Google Ads' full range of campaign types, ensuring seamless integration across channels. You will also lead experimentation efforts to validate new Google Ads features and strategies.

Requirements:

We are seeking a highly experienced SEM Account Manager with 3-5 years of experience in managing comprehensive Google Ads campaigns. You must have a proven track record of success in managing campaigns across Search, Display, YouTube, Shopping, and Performance Max. You should have expertise in Google Ads automation tools, including Smart Bidding, Performance Max, and Responsive Ads, as well as proficiency in analytics platforms like Google Analytics 4 (GA4), Google Data Studio, and SA360. You should also have agency or brand-side experience and be proficient in managing large-scale, complex campaigns.

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