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Content Development Manager

2 months ago

New York, New York, United States Blavity Inc. Full time
Job Description

Blavity Inc. is a leading media and technology company, dedicated to empowering Black millennials and Gen Z through original content, video, unique experiences, and product solutions. We are seeking a highly skilled Managing Editor, Social Media to join our team and contribute to the development of engaging social media content.

Key Responsibilities:

  • Lead a team of social media producers to manage end-to-end cross-platform production
  • Collaborate with editorial writers and content marketers across Blavity's Owned & Operated Brands
  • Partner with the Director, Content and Programming to plan and execute monthly content strategy on TikTok, Instagram, Facebook, Twitter, and Pinterest based on engagement, performance, and branding
  • Develop and implement a content strategy that drives high-value engagement from the audience and grows followers
  • Collaborate with multiple teams across the organization to deliver an effective content social media strategy
  • Own end-to-end production with strong knowledge of video editing for social platforms
  • Pitch and produce social-first series that elevate and expand the brand on social media
  • Identify news pegs and opportunities to repromote archival stories
  • Collaborate with the Audience Development and Data Analytics teams to maximize the reach of stories/posts and ensure the brand is meeting site-wide growth goals

Requirements:

  • Education: B.A. in Journalism or related field
  • Required Experience:
    • 5+ yrs of content creation production experience
    • Demonstrated ability to write engaging social media copy across a range of topics/audiences
    • Experience with analytics and social listening tools
  • Preferred Experience:
    • Strong knowledge of graphic design elements and principles
    • 2+ yrs of content development for Gen-Z and Millennial demographics
  • Technologies: Fluent in graphic design tools, Adobe Creative Suite, Microsoft Office, Google Suite, Asana, and/or comparable project management suite
  • Additional Qualifications:
    • A strong interest in viral marketing and social media trends
    • Knowledge of, passion for, and experience with social media platforms (including but not limited to TikTok, Instagram, Facebook, and Twitter)
    • Interpersonal skills to foster effective relationships throughout the organization to support synergy across company's Owned & Operated Brands
    • Independent, entrepreneurial self-starter who is comfortable taking on a high level of responsibility
    • Ability to manage multiple projects at once and work in a fast-paced environment
    • Exceptional communication skills, with the ability to articulate project needs and timelines clearly and effectively
    • High-energy, company-first, positive attitude; must be motivated to work hard in a fast-paced environment
    • Excellent communication and analytical skills; outgoing and sociable; willing to wear multiple hats
    • Naturally detail-oriented, with an obsessive need to document and communicate findings
    • A healthy appreciation of GIFs and Black culture

What We Offer:

  • This is a fully remote role, U.S.-based role. Occasional travel may be required.
  • Candidates must be authorized to work in the U.S.
  • Candidates must be available to work in alignment with the Pacific Time Zone 25% and Eastern Time Zone 75%.
  • The annual salary range for this role is $75,000 - $85,000.