Digital Marketing Manager E-commerce

2 weeks ago

Rigby, Idaho, United States Teton Outfitters Klim Full time
Associate Marketing Manager, E-commerce

As a key member of our dynamic team at Teton Outfitters / Klim, you will play a crucial role in driving customer acquisition, retention, and engagement through innovative email and SMS marketing strategies. Your expertise will be instrumental in ensuring our B2C and B2B platforms are running smoothly, featuring accurate product information and seamless functionality.

Key Responsibilities:
  • Optimize email and SMS channel performance to drive customer acquisition, retention, and reduce churn.
  • Enhance user experience by optimizing site UI/UX and increasing conversion and traffic.
  • Develop and execute a retail strategy based on seasonal objectives for all digital properties.
  • Manage KLIM's online dealer portal, ensuring all content is accurate and up-to-date.
  • Own product launches on , validate data, and merchandise new products.
  • Implement A/B and multivariate testing of creative, landing pages, and email audience targeting.
  • Monitor and analyze email and SMS channel KPIs, proposing and implementing strategies to achieve growth objectives.
  • Collaborate with the creative team to identify and update photos and other visual content.
  • Assist with website training, sales aids, and document maintenance in the dealer tool.
  • Work with third-party developers on project management for site upgrades and new features.
  • Stay up-to-date with daily trends and new opportunities in website design and functionality.
Desired Competencies:
  • Analytical Thinking: You can analyze data effectively, turning insights into actionable strategies to optimize email, SMS, and other digital marketing channels.
  • Attention to Detail: You have a sharp eye for detail, easily spotting content errors and product issues, ensuring a flawless user experience on our platforms.
  • Adaptability: You are resourceful and inquisitive, quickly learning new technologies and adapting to the fast-paced, ever-changing digital marketing landscape.
Qualifications:
  • Bachelors degree OR 4+ years of relevant work experience.
  • 3+ years of experience using Google Analytics.
  • 3+ years of experience managing products on an e-commerce web platform.
  • 3+ years of experience in email marketing/SMS channel management and CRM.
  • Familiarity with Netsuite, Suitecommerce Advanced (SCA), Klaviyo, and Microsoft Office Suite (Word, Excel, PowerPoint).
  • Proven ability to analyze data, optimize email and SMS channel performance, and implement testing and innovation strategies.
  • Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines independently.
  • Passion for creating meaningful user experiences online and a strong analytical skill set.

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