Brand Strategist

3 weeks ago

New York, New York, United States The SpringHill Company Full time
About The SpringHill Company

The SpringHill Company is a dynamic organization that empowers greatness in every individual. Founded by LeBron James and Maverick Carter in 2015, our mission is to inspire and ignite cultural movements and social progress through the creation of original brands, co-branded partnerships, and multimedia entertainment properties.

About The Robot Company

Robot is a brand consultancy within The SpringHill Company that helps brands find their place and voice in culture. Our team is programmed to support partners through advertising and marketing that spans campaigns, strategy, content, social, and physical and virtual experiences.

Role Overview

As a Brand Director, you will lead the brand team to achieve strategic, creative, and operational excellence. Your primary focus will be to execute opportunities across priority projects and partnerships, fostering relationships with client partners and understanding their needs, opportunities, insights, and challenges.

Responsibilities
  1. Lead and set the bar of excellence for the Brand team to meet consultancy, client, and partner expectations.
  2. Act as a key strategic voice and partner across all mid-senior level client relationships to ensure Robot's thought leadership sits at the forefront of all work, interactions, and outputs.
  3. Direct all cultural strategies from the inception of briefs through delivery and fulfillment of all deliverables, including traditional ad-like campaigns, grassroots, social/digital-first content, and on-the-ground consumer experiences.
  4. Inspire and mobilize cross-functional teams to deliver gold against all client briefs and initiatives, partnering with Creative, Strategy, Talent, and Production leads to develop recommendations and troubleshoot solutions.
  5. Sell and persuade clients on strategic and creative proposals, leveraging expertise of the brand, category, and community.
  6. Maintain the overall positive health of the business, monitoring for opportunities to grow the scope of the relationship.
  7. Drive the process for Client engagements, including SOW/proposal development, procurement management, and onboarding best practices.
  8. Manage financials to ensure proper project reconciliation, forecasting of budgets according to client fiscal parameters, and efficiencies in Robot resourcing against all SOWs.
  9. Serve as a thought leader, trusted partner, and resource for peer and executive level teams within Robot on current and new business opportunities unlocked through the partnership.
  10. Monitor opportunities to evolve, enhance, and enrich Robot's internal and external ways of working to ensure the team is continually delivering gold-standard work.
Qualifications

To succeed in this role, you will need:

  • Bachelor's degree in Marketing, Advertising, Communications, or Business.
  • Minimum of 10 years' experience in advertising and/or marketing, with a focus on developing brand strategy and creative ideas connected to the overall strategy.
  • Extensive background in and knowledge of culture, with a bonus in gaming.
  • Ability to strategically structure a project to achieve the highest level of work.
  • Proven ability to manage multiple projects from inception through to execution while adhering to strict deadlines.
  • Innate curiosity for the world around you, with an ear to the ground on all things sports and culture.
  • Experience managing budgets for a business unit, as well as process and ops in a highly-matrixed organization.
  • Extensive knowledge in and experience using social and digital media.
  • Excellent writing, attention to detail, and presentation skills.
  • Self-starter that knows how to thrive in a fast-paced environment.
  • Proficient in Word, Google Suite, and Keynote.
Compensation

$140,000 - $155,000 a year.

About Life at The SpringHill Company

We strongly believe that the more diverse our team is, the better our work will be. We are committed to equal-opportunity employment and celebrate inclusion in all circumstances. As an employee, you can expect:

  • A supportive, inclusive atmosphere and a team that values your contributions.
  • Opportunities for professional growth via work experience and offerings from our People Resources Learning and Development Program.
  • Employee Resource Groups (ERGs), in-office events, Lunch and Learns with industry guests, and volunteer opportunities.
  • An attractive and competitive compensation package.
  • A generous and well-rounded benefits program featuring PTO, commuter stipend, comprehensive medical benefits, a family leave policy, access to a retirement plan, Company 401k match, and much more.
  • No shortage of snacks, fruits, beverages, catered monthly lunches. Our offices have a full-service kitchen and we keep the refrigerator stocked.

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