Senior Marketing Channel Strategy Lead

2 days ago


Detroit, Michigan, United States Aquent Full time

About the Role:

Aquent is seeking an experienced Senior Marketing Channel Strategy Lead to join our team in this exciting opportunity.

Job Summary:

We are looking for a highly skilled marketing professional to lead the development and execution of marketing strategies for all sales channels, including retail, online, and franchise partners.

Key Responsibilities:

  • Channel Strategy Development: Collaborate with cross-functional teams to ensure marketing initiatives align with overall business objectives and financial goals.
  • Marketing Planning and Execution: Oversee annual marketing planning, budgeting, and execution across all channels.
  • Team Leadership: Manage and develop a team of marketing professionals to deliver high-quality work.
  • Analytics and Insights: Track and analyze marketing performance metrics to inform future strategies.
  • Vendor and Agency Management: Collaborate with external partners to execute marketing campaigns.
  • Operational Excellence: Manage marketing operations, including budgeting, forecasting, and reporting.

Requirements:

  • Leadership and Communication Skills: Strong leadership and communication skills are required to manage and motivate a team.
  • Marketing Experience: A proven track record in developing and executing successful marketing campaigns is essential.
  • Cross-Functional Team Management: Experience in managing cross-functional teams is necessary to drive business outcomes.
  • Analytical Skills: Strong analytical skills and data-driven decision-making are critical to success.
  • Project Management: Excellent project management skills are required to oversee multiple projects simultaneously.
  • Fast-Paced Environment: Ability to thrive in a fast-paced environment is essential to meet business demands.

Estimated Salary Range: $120,000 - $180,000 per year

About Aquent:

Aquent is a leading provider of marketing, creative, and digital staffing solutions. We help businesses like yours find the talent they need to succeed in today's competitive market.



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