Digital Content Manager
3 weeks ago
SmartAC.com is a well-funded tech start-up in the Smart Home IoT space headquartered in Houston, TX. We are focused on creating customer loyalty for the trades industry by offering a platform that enables contractors to offer more value to homeowners.
We provide a membership to our HVAC monitoring service as well as many other exciting benefits. Our customized platform allows 24/7 monitoring of key system operational characteristics that provide insights related to system health, risk of system failure, and filter life tracking as well as water issues caused by clogged drain lines.
We are looking for a skilled Content Marketing Leader to join our team and help us achieve our growth objectives through effective content marketing strategies.
Key Responsibilities:
- Develop and deliver a comprehensive content marketing strategy to drive business growth
- Creating high-quality content and copy (including blogs, whitepapers, emails, etc) that engages our audience
- Leveraging data and industry trends to inform content decisions and support brand building, thought leadership, lead generation, SEO, and overall growth
- Ownership of the content calendar: plotting deadlines for creation, publication, and promotion
- Collaboration with external partners to produce content for blogs, whitepapers, and webinars
Requirements:
- Proven experience in content creation & copywriting. SaaS and Trades experience a plus
- Analytical mindset: comfortable tracking, analyzing, and interpreting relevant content metrics
- Disciplined Execution: detail-oriented with a focus on achieving established KPIs
- Technical Experience: familiar with web analytics software, content management systems, and SEO tools like SEMRush or Moz
- Excellent Communicator: able to articulate narratives to executive leadership and outside teams
Salary Range:
$85,000 - $115,000 per year
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