Digital Media Buyer for User Acquisition

4 weeks ago


New York, New York, United States LifeMD Full time
Job Overview

LifeMD, a leading provider of virtual primary care, is seeking an experienced digital media buyer to drive user acquisition for our internal brands.

We offer a competitive salary range of $85,000-$125,000 and a comprehensive benefits package.

About the Role

The ideal candidate will have a proven track record of spending $5k - $20k/day while adhering to strict performance metrics (CPA, CPL) and leveraging multiple campaign strategies throughout numerous platforms.

  • Build, manage, and optimize advertising campaigns across various social media platforms.
  • Analyze data to provide daily/weekly updates for account managers and make optimizations accordingly.
  • Communicate effectively with internal teams regarding data analysis, creative requests, timelines, and budgets.
  • Participate in team meetings and take detailed notes for next steps.
Requirements

To be successful in this role, you should possess:

  • A Bachelor's Degree in Marketing, Business, or a related field.
  • 2+ years of full-time experience buying digital media on social media platforms.
  • Ad platform certification is preferred.
  • Excellent verbal and written communication skills.
  • Ability to allocate daily budgets across multiple platforms to hit KPIs.
Benefits

We offer a comprehensive benefits package, including:

  • Salary Range: $85,000-$125,000
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Unlimited PTO Policy
  • Commuter Benefits
  • Paid Holidays
  • Short Term & Long Term Disability
  • Training & Development


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