Chief Product Marketing Strategist

10 hours ago

Seattle, Washington, United States GeoComply Full time

GeoComply is a pioneer in geolocation, cybersecurity, and anti-fraud innovation. We develop cutting-edge technologies to ensure regulatory compliance, combat bad actors online, reduce user friction, and protect businesses from fraud.

Award-winning GeoComply has experienced significant business and revenue growth over the past three years, dubbed a tech 'Unicorn.' We are trusted by leading global brands and regulators for over ten years. Our compliance-grade geolocation technology solutions are installed on over 400 million devices and analyze over 12 billion transactions annually.

The foundation of our success lies in our people, united by a deep commitment to problem-solving and revolutionizing internet use to instill confidence in every online interaction. With teams across five countries, three continents, and a global customer base, we have no plans to slow down.

The Role

We are seeking a Senior Product Marketing Manager to accelerate new product growth in our portfolio, particularly in the fraud and payments categories.

In this role, you will focus on accelerating the adoption of newly developed products and shaping the direction of our roadmap. You will work closely with the Product, Engineering, and Revenue teams, prioritizing customer-centricity and initiatives that drive customer value.

You will excel in this position if you enjoy understanding products and customers, are customer-obsessed, and appreciate helping stakeholders learn more about customers and users. Your responsibilities will include both strategy and execution, partnering with specialist teams like communications, enablement, and creative design services to execute your plans and drive results for your products.

At GeoComply, we maintain a flat and dynamic organization, ensuring your work is highly visible and collaborative. This role reports to the Senior Director of Go-to-Market, and you will be expected to work with all levels of the organization from Customer Success Managers to Product SVPs.

We are based in Seattle, WA or Vancouver, BC, and our team works together in the office 3 days a week to foster collaboration and innovation. This role may require up to 2 weeks of travel per quarter for customer and market research, team events, and industry events.

Key Responsibilities:
  • Partner with the Product team at all stages from product development to driving adoption of mature products, collaborating on shaping roadmaps, monitoring performance, and providing recommendations on product and GTM strategy.
  • Conduct research to understand industry trends, competitive landscape, customer needs, and product opportunities, and develop insights that inform product strategy and marketing campaigns.
  • Shape the positioning and messaging that resonates with target buyers, with a sound understanding of competitive positioning.
  • Develop deep knowledge of customers and disseminate through the organization, including customer segments, buyer personas, gathering and analyzing customer feedback, exploring new use cases, and influencing product growth.
  • Create compelling sales enablement materials and collateral focused on the value our products add to our customers.
  • Collaborate with the enablement team to develop and deliver training and resources for sales and marketing teams, enhancing their ability to sell and promote our products effectively.
  • Develop a variety of content types, including whitepapers, blog posts, case studies, and video scripts that support marketing and sales objectives.
  • Provide marketing strategic expertise to ensure content is informative, engaging, and tailored to target audiences across different stages of the buyer's journey.
  • Work closely with product management, sales, customer service, and other departments to ensure a cohesive and effective market strategy.
  • Develop and monitor metrics to track outcomes and effectiveness of marketing of our products.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA or Masters degree preferred.
  • 5+ years of product marketing or product management experience in B2B tech.
  • 2+ years experience in fraud or financial services.
  • Proven ability to perform market research and use insights to drive decision-making.
  • Strong written and verbal communication skills, with a talent for clear and effective messaging.
  • Experience in content creation including whitepapers, blog posts, LinkedIn content.
Preferred Qualifications:
  • 3+ years of experience working in one or more of the following: Fraud, Risk Management, iGaming.
  • Previous experience working with distributed international teams.
Salary Range:

This position offers an estimated annual salary range of $162,000-$215,500. Compensation reflects the cost of labor across several global markets and is determined by factors such as job-related knowledge, skills, and experience evaluated throughout the interview process.

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