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Digital Marketing Content Coordinator

2 months ago

Henrietta, United States Monroe Tractor Full time
Position Overview

Monroe Tractor, a prominent dealer in construction and agricultural equipment with a legacy spanning over 70 years, is seeking a dedicated Digital Content Assistant. Our organization is committed to delivering exceptional sales and support to a diverse clientele across the northeastern United States.

As a Digital Content Assistant, you will be integral to our marketing initiatives, contributing to a variety of tasks such as website enhancements, social media oversight, and the crafting of engaging written material. This role presents a valuable opportunity to acquire practical experience in the realms of marketing and advertising, collaborating with a dynamic team focused on amplifying our brand visibility and fostering audience engagement.

Compensation: $15 - $17 per hour

This position is fully on-site and reports directly to the Digital Marketing Manager.

Qualifications
  • Pursuing a bachelor's degree in Marketing, Communications, or a related discipline.
  • Creative flair with a strong sense of design, capable of contributing to the creation of visually appealing digital content. Familiarity with Adobe graphic design tools is preferred.
  • Excellent written and verbal communication skills, with a sharp attention to detail.
  • Experience with content management systems (CMS) for website updates, specifically WordPress or similar platforms.
  • Understanding of social media channels, scheduling tools, and best practices for audience engagement.
  • Ability to manage multiple tasks, prioritize effectively, and meet deadlines.
  • Prior experience in marketing, social media management, or content creation is essential.
Key Responsibilities
  • Regularly refresh the company website with current promotions, offers, and relevant content.
  • Ensure the accuracy and timeliness of information regarding staff and open positions.
  • Curate and publish weekly news articles to keep visitors informed about company developments and industry insights.
  • Oversee social media profiles across various platforms, including Facebook, Instagram, and LinkedIn.
  • Actively gather content from team members to highlight company culture, achievements, and behind-the-scenes activities.
  • Engage with customers by responding to comments, messages, and inquiries promptly and professionally.
  • Draft press releases for new hires, promotions, and significant company announcements.
  • Collaborate with the marketing team to ensure press releases align with brand messaging and are effectively distributed to media outlets.
  • Revitalize existing marketing materials to enhance their visual appeal.

We are an equal opportunity employer, committed to fostering a diverse and inclusive workplace. We prohibit discrimination and harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws.

Compensation is commensurate with the applicant's experience related to the position.