Guinness Brand Ambassador

1 week ago

Norwalk Connecticut, United States Inspira Marketing Full time
Position Overview

The Guinness Brand Ambassador plays a crucial role in enhancing brand education and elevating awareness for our esteemed portfolio of beer products.

Reporting directly to a Senior Manager of Field Activation, the Brand Ambassador will cultivate trade relationships and engage directly with distributors, retailers, and consumers across the nation.


Key Responsibilities:

  • Brand Representation: Act as the face of the brand at local trade events, providing education, mentorship, networking opportunities, and tastings.
  • Account Development: Drive growth in Guinness sales through strategic retailer and consumer engagement, managing a designated list of key On-Premise accounts alongside new opportunities.
  • Education Initiatives: Share insights on brand history, production processes, taste profiles, and operational knowledge with clients, distributors, and consumers.
  • Trade Engagement: Enhance brand visibility and performance in select On-Premise accounts through targeted engagement strategies and business solutions.
  • Content Creation: Collaborate on the development of innovative educational materials for both internal and external audiences.
  • Digital Engagement: Leverage social media platforms to promote brand initiatives and demonstrate expertise within the portfolio.
  • Mentorship: Guide local agency Beer Sales Representatives on brand knowledge and industry best practices, fostering a passion for the beer sector.
  • Agency Management: Ensure accurate and timely execution of agency initiatives, including budget oversight, performance tracking, and reporting responsibilities.
  • Training Participation: Engage in all internal training programs to enhance knowledge and education across teams.
  • Asset Management: Oversee point of sale materials, assets, and warehouse operations, while curating insights on brand, market, competition, and customer trends.

The responsibilities outlined above are not exhaustive and may include additional tasks as required.

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