Brand Strategist Lead
3 weeks ago
About Our Company: UP.Labs is a leader in building high-growth technology startups that enable faster, cleaner, and safer movement of people and goods. Our vision is to transform the moving world by pairing leading corporations and entrepreneurs with a proven methodology for launching and scaling software and hardware companies.
Key Responsibilities:
- Develop and implement strategic marketing plans to increase brand awareness and support sales efforts.
- Create high-quality sales materials, including decks, case studies, and marketing collateral, to engage potential clients.
- Oversee content marketing initiatives, such as blog posts, social media, newsletters, and white papers, to align with our brand strategy and business objectives.
- Plan and execute events, conferences, trade shows, webinars, and branded experiences to generate leads and build relationships with key stakeholders.
- Collaborate with the sales team to develop tailored marketing materials and campaigns to support their efforts in landing big accounts.
- Manage the development and communication of key brand messaging, ensuring consistent representation across all channels.
- Own the branding and digital launch for all of our new portfolio companies.
- Analyze and report on the effectiveness of marketing campaigns and sales support efforts, adjusting strategies as necessary to maximize results.
- Work cross-functionally with internal teams (Sales, Product, Design) to ensure alignment on goals and messaging.
- Stay up-to-date on industry trends and marketing best practices to keep our brand competitive.
Qualifications:
- 6+ years of experience in marketing, with a focus on brand building, communications, content marketing, and sales support.
- Demonstrated experience in supporting sales teams, particularly those targeting big brands.
- Proven ability to create compelling sales decks, presentations, and marketing collateral that align with the sales strategy.
- Strong organizational skills and experience with event planning for both in-person and digital events.
- Excellent verbal and written communication skills, with the ability to craft messaging that resonates with diverse audiences.
- Hands-on experience with marketing tools and platforms (CRM, email marketing, content management systems).
- Ability to juggle multiple projects at once and thrive in a fast-paced, results-driven environment.
- Strong analytical skills, with the ability to track and optimize marketing performance.
Compensation Package: Competitive salary range: $120,000 - $150,000 per year, depending on experience, plus benefits and opportunities for professional growth.
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