Geospatial Product Marketing Strategist
6 days ago
Mach9 is at the forefront of leveraging advanced machine learning and computer vision techniques to transform raw geospatial data into actionable insights. Our mission is to help civil engineers build and maintain infrastructure globally.
Our first product, Mach9 Digital Surveyor, helps surveyors automatically extract features from large-scale imagery and 3D datasets, accelerating the development of cost-effective and sustainable transportation and utility infrastructure.
Sales Role OverviewThis role focuses on defining and articulating the unique value proposition of our products, ensuring that messaging resonates with target audiences. The ideal candidate will have a strong ability to think strategically and creatively to solve complex problems.
Main Responsibilities- Product Positioning and Messaging: Define and articulate the unique value proposition of our products, ensuring that messaging resonates with target audiences.
- Market Research and Analysis: Conduct thorough market research to understand industry trends, competitive landscape, and customer needs. Translate insights into actionable strategies that inform product development and marketing efforts.
- Product Launches: Lead product launch initiatives from concept to execution, collaborating with product, sales, and engineering teams to ensure successful product introductions and market penetration.
- Content Creation: Develop high-impact marketing materials, including product collateral, presentations, case studies, and whitepapers, to effectively communicate the value of Mach9's solutions to various audiences.
- Candidate Engagement: Engage with customers and industry experts to gather feedback, build relationships, and establish Mach9 as a thought leader in the geospatial technology space.
- Sales Enablement: Create and deliver sales training materials and tools to equip the sales team with the knowledge and resources needed to effectively communicate product benefits and close deals.
- Product Marketing Expertise: Proven track record in product marketing, preferably in the technology or geospatial industry, with experience developing and executing successful go-to-market strategies.
- Strategic Thinking and Creativity: Strong ability to think strategically and creatively to solve complex problems and develop innovative marketing solutions.
- Communication and Storytelling: Excellent written and verbal communication skills, with a talent for crafting compelling narratives and engaging content that resonates with target audiences.
- Market Research and Analytical Skills: Proficient in conducting market research and analyzing data to derive actionable insights and inform strategic decisions.
- Collaboration and Teamwork: Demonstrated ability to work collaboratively with cross-functional teams and influence stakeholders at all levels.
- Adaptability and Initiative: Ability to thrive in a fast-paced, dynamic environment, demonstrating a proactive and resourceful approach to challenges.
A minimum of 5 years of experience in the geospatial, surveying, or related industries is highly desirable. We prefer candidates who have worked on projects involving feature extraction from 3D datasets and understand marketing to customers that work with software from companies like Esri, Bentley, Autodesk, Trimble, Hexagon, and other common enterprises selling geospatial software and/or hardware.
Estimated Salary: $120,000 - $180,000 per year.
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