Brand Manager, Innovation Strategy

1 week ago


Wilmington, North Carolina, United States Perfect Snacks Full time
Job Overview

Perfect Snacks is seeking an experienced Brand Manager to lead the development and delivery of a product innovation pipeline that supports our marketing strategy to increase household penetration and strengthen our position as the leader in the fresh snacking movement. This role requires a deep understanding of consumer needs and commercial brand strategy foundations.

Responsibilities
• Develop a multi-year innovation pipeline that aligns with our brand growth strategy and financial targets
• Collaborate with cross-functional teams to ensure flawless execution of new food projects and PPA initiatives
• Work closely with Sales to develop channel and customer-level understanding for packaging, pricing, and placement approaches
• Partner with R&D to ensure product development briefs are clear and products exceed consumer expectations during prototyping and testing phases

Requirements
• 6-8 years of experience in CPG marketing for food manufacturing
• Bachelor's degree in a relevant field
• Excellent strategic, analytical, and decision-making skills
• Knowledge of Nielsen data and stage gate process for innovation initiative management
• Strong project management skills and ability to prioritize and multitask against several complex projects
• Results-oriented mindset with high expectations of self and team

Compensation
$100k-$110k per year (DOE), bonus, benefits, vacation, and 401k eligibility

This is a US-based role that requires living in the US without sponsorship.

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