Marketing and Communications Specialist
4 weeks ago
POSITION SUMMARY/RESPONSIBILITIES
As a key member of the University Health team, you will be responsible for developing and implementing effective external marketing and advertising strategies to promote our services and engage with our community. This includes managing customer relationship management (CRM) initiatives to drive patient volume and referrals. Your expertise in writing compelling content for traditional, digital, and social marketing channels will be essential in increasing patient education and awareness.
KEY RESPONSIBILITIES
• Develop and execute marketing plans to achieve business objectives
• Manage and maintain CRM systems to track patient interactions and referrals
• Create engaging content for various marketing channels, including social media, email, and print
• Collaborate with cross-functional teams to ensure alignment and consistency in marketing efforts
• Analyze marketing performance and provide data-driven insights to inform future strategies
• Stay up-to-date with industry trends and best practices in marketing and communications
REQUIREMENTS
• Bachelor's degree in communications, marketing, or a related field
• 5+ years of experience in marketing or a related field, preferably in a healthcare setting
• Proven track record of developing and executing successful marketing campaigns
• Excellent writing and communication skills, with the ability to adapt to different audiences and channels
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions
• Ability to work independently and as part of a team, with a focus on collaboration and results-oriented mindset
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