Product Marketing and Design Strategist

7 days ago


Mcclellan, United States Luxer One Full time
About the Role

We are seeking a seasoned Product Marketing and Design Strategist to spearhead product positioning, messaging, and experience optimization. This role requires a strong foundation in product marketing and a keen eye for design.

Key Responsibilities
  • Strategic Product Marketing
    • Develop and execute product marketing strategies to improve awareness, education, and adoption of Luxer's products.
    • Manage and maintain the sellable product roadmap, ensuring clarity and alignment across Product, Marketing, and Sales teams.
    • Translate product milestones into actionable marketing initiatives to support go-to-market success and revenue growth.
    • Lead the process flow for roadmap requests and feedback loops, including scoring systems for internal and external stakeholders as part of the New Product Introduction (NPI) process.
  • Content Development & Design
    • Create and manage high-quality product marketing assets, including sales slide content, training materials, product slicks, one-pagers, infographics, print collateral, and videos.
    • Build and maintain libraries for product images, icons, and technical specifications to ensure consistent branding and accessibility.
    • Design and develop initial product web pages for user-friendly layouts, compelling imagery, and persuasive copy.
    • Develop social media campaigns and digital assets for product launches and ongoing engagement.
    • Spearhead print design initiatives, ensuring exceptional quality in marketing collateral, packaging, and promotional materials.
    • Lead customer lifecycle marketing strategies, ensuring alignment with Luxer's goals and resonance with target audiences.
  • Cross-Departmental Collaboration
    • Act as the liaison between Product, Marketing, and Sales teams to ensure streamlined communication and process efficiency.
    • Provide product training and create collateral for Sales and Lead Generation teams, emphasizing the 4Ps of each product.
    • Incorporate customer feedback, Sales team insights, and research data into product marketing strategies to inspire engineering and marketing partners.
  • Product Positioning & Launch Execution
    • Develop product positioning and messaging based on user research, market insights, and product understanding.
    • Lead go-to-market strategies for new product launches by collaborating with Product, Design, Sales, Operations, and Engineering teams.
    • Track and analyze key metrics such as product adoption rates, user engagement, and satisfaction to inform ongoing product and marketing improvements.
    • Craft meaningful stories and narratives that resonate with target audiences and stakeholders through innovative storytelling techniques.


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