Product Marketing and Design Strategist
7 days ago
We are seeking a seasoned Product Marketing and Design Strategist to spearhead product positioning, messaging, and experience optimization. This role requires a strong foundation in product marketing and a keen eye for design.
Key Responsibilities- Strategic Product Marketing
- Develop and execute product marketing strategies to improve awareness, education, and adoption of Luxer's products.
- Manage and maintain the sellable product roadmap, ensuring clarity and alignment across Product, Marketing, and Sales teams.
- Translate product milestones into actionable marketing initiatives to support go-to-market success and revenue growth.
- Lead the process flow for roadmap requests and feedback loops, including scoring systems for internal and external stakeholders as part of the New Product Introduction (NPI) process.
- Content Development & Design
- Create and manage high-quality product marketing assets, including sales slide content, training materials, product slicks, one-pagers, infographics, print collateral, and videos.
- Build and maintain libraries for product images, icons, and technical specifications to ensure consistent branding and accessibility.
- Design and develop initial product web pages for user-friendly layouts, compelling imagery, and persuasive copy.
- Develop social media campaigns and digital assets for product launches and ongoing engagement.
- Spearhead print design initiatives, ensuring exceptional quality in marketing collateral, packaging, and promotional materials.
- Lead customer lifecycle marketing strategies, ensuring alignment with Luxer's goals and resonance with target audiences.
- Cross-Departmental Collaboration
- Act as the liaison between Product, Marketing, and Sales teams to ensure streamlined communication and process efficiency.
- Provide product training and create collateral for Sales and Lead Generation teams, emphasizing the 4Ps of each product.
- Incorporate customer feedback, Sales team insights, and research data into product marketing strategies to inspire engineering and marketing partners.
- Product Positioning & Launch Execution
- Develop product positioning and messaging based on user research, market insights, and product understanding.
- Lead go-to-market strategies for new product launches by collaborating with Product, Design, Sales, Operations, and Engineering teams.
- Track and analyze key metrics such as product adoption rates, user engagement, and satisfaction to inform ongoing product and marketing improvements.
- Craft meaningful stories and narratives that resonate with target audiences and stakeholders through innovative storytelling techniques.
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