Lead Event Strategist

2 weeks ago


Tysons Corner, Virginia, United States MicroStrategy Incorporated Full time
Lead Event Strategist Job Overview

MicroStrategy Incorporated, a premier global leader in AI and enterprise analytics, is seeking a talented Lead Event Strategist to become a vital part of our dynamic marketing team. In this pivotal role, you will oversee the planning, organization, and execution of a variety of corporate events and trade exhibitions aimed at amplifying our brand visibility.

Key Responsibilities:
  • Formulate and execute detailed strategies for major trade exhibitions
  • Oversee all logistical elements of trade shows
  • Supervise the development and dissemination of promotional materials
  • Work closely with sales and product teams to create engaging presentations and demonstrations
  • Evaluate trade show outcomes and adjust future strategies accordingly
  • Collaborate with the Global Alliances team for effective sponsorship management
  • Coordinate event planning with internal stakeholders
  • Conduct evaluations post-event and compile reports for future initiatives
Required Qualifications:
  • Bachelor's degree in marketing, communications, or a related discipline
  • A minimum of 7 years of experience in event planning
  • At least 2 years of experience in planning trade shows
  • Exceptional project management and organizational capabilities
  • Strong communication and interpersonal skills
  • Proficiency in budgeting and financial oversight
  • Willingness to travel up to 50%

MicroStrategy is dedicated to fostering diversity and ensuring equal employment opportunities. We provide a stimulating and rewarding work environment where your skills can flourish. If you have a passion for events and marketing, we encourage you to consider joining our team and contributing to our success.


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