Display Media Manager

4 days ago

New York, New York, United States GetYourGuide Full time
About GetYourGuide
GetYourGuide is the leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination.

Since its founding, people from all over the world have booked more than 150 million tours, activities, and attraction tickets through GetYourGuide.

Powered by a global team of over 800 travel experts and technologists, we are headquartered in Berlin and have 17 local offices around the world.

Visit our careers website to learn more.

Overview:
We are seeking a dynamic and motivated individual to join our team as a Display Media Manager.

As a crucial member of our brand marketing team, you will be responsible for executing and managing digital advertising campaigns across social, Google/YouTube, and programmatic channels, contributing to reporting efforts for ads managers, and providing support in stakeholder management and brand strategy implementation.


You will:

Campaign Execution:
Plan, execute, and optimize display advertising campaigns across various platforms, including, but not limited to, Google/YouTube, Meta and TikTok.
Collaborate with the creative team to develop compelling ad creatives that align with campaign objectives.
Monitor campaign performance and make data-driven adjustments to ensure key performance indicators (KPIs) are met.

Develop tracking & trafficking processes with external and internal stakeholders to ensure performance tracking is in place in display channels.


Reporting and Analysis:
Brainstorm, implement and execute testing plans to optimize business goals in display channels.
Use ads managers and reporting suites in gathering, analyzing, and interpreting campaign data.
Generate regular reports on campaign performance, providing insights and recommendations for improvement.
Work with analytics tools to track and measure the effectiveness of display campaigns.

Stakeholder Management:
Liaise with internal and external stakeholders to understand campaign requirements and objectives.
Communicate effectively with cross-functional teams, ensuring seamless collaboration on campaign execution.
Address stakeholder inquiries and provide regular updates on campaign progress.

Brand Strategy Assistance:
Support the development and execution of brand strategies in alignment with organizational goals.
Contribute to the creation of brand guidelines and ensure consistency across display campaigns.
Stay informed about industry trends and competitor activities to provide insights for brand strategy refinement.

Requirements:
Hands-on-keyboard experience in Meta, Google, and TikTok platforms
Experience in A/B Testing from ideation & development through reporting & insight collection
Strong analytical skills and the ability to interpret data to drive decision-making.
Bachelor's degree in Marketing, Advertising, Business, or a related field.
Familiarity with ad platforms, such as Google Ads, Facebook Ads, and programmatic advertising.
Excellent communication and interpersonal skills for effective stakeholder management.
Detail-oriented with a creative mindset to contribute to ad creative development.
Ability to work collaboratively in a fast-paced environment and adapt to changing priorities.

What We Offer:
20 vacation days to start (plus one additional day per year of tenure up to 23 days)
13 public holidays off
10 paid sick days per year
401(k) plan plus company matching
12 weeks 100% paid parental leave
Enjoy flexibility with a hybrid work-from-home and telecommuting policy
Invest in your development with an annual personal growth budget
Various commuter benefits. Save on transportation costs with discounted public transportation tickets
Fitness benefits
Full coverage medical plan options
100% employer paid dental and vision for employees and their dependents
100% employer paid life and short term disability
HSA and FSA plans
Voluntary additional life, disability, special disease and accident insurance
Thrive in a dynamic work environment as part of a multinational team (Headquarters in Germany; work language is English)
GetYourGuide vouchers and friends & family discount to experience our products for yourself

And more...

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