Senior Digital Marketing Strategist

6 days ago


Anaheim, United States Da Vinci Full time
Job Overview

Da Vinci, a pioneer in the Warehouse Management System (WMS) industry, is seeking a highly motivated and experienced Senior Digital Marketing Strategist to join its dynamic team. As a rapidly growing SaaS company, Da Vinci is set on reshaping the WMS landscape and becoming the midmarket leader in the industry.

About the Role

We are looking for a skilled digital marketing professional with a proven track record in inbound marketing and strong analytical skills to drive our digital marketing efforts. The ideal candidate will have hands-on experience with digital marketing tools and platforms, including Meta ads platform, Google Analytics, WordPress, HubSpot.

Key Responsibilities
  • Develop and implement a comprehensive digital marketing strategy that drives brand awareness, customer acquisition, and revenue growth.
  • Monitor and analyze the performance of marketing initiatives, using data-driven insights to optimize campaigns and inform strategic decisions.
  • Stay current with industry trends and emerging technologies to continuously innovate and improve our marketing efforts.
Lead Acquisition:
  • Develop and execute comprehensive paid and organic marketing campaigns across various channels (PPC, PPL, social media, SEO, SEM).
  • Increase website traffic, lead generation, and conversion rates.
  • Optimize campaigns to maximize ROI and customer acquisition.
Email Marketing:
  • Design and implement email marketing campaigns that engage and convert subscribers.
  • Utilize A/B testing, segmentation, and personalization to enhance campaign performance.
SEO Optimization:
  • Lead SEO initiatives to improve organic search visibility and drive traffic.
  • Work with external vendors to create and manage content creation, implement SEO strategies, monitor performance, and make data-driven adjustments.
Cross-functional Collaboration:
  • Work closely with the sales team to align sales enablement efforts.
  • Collaborate with product, customer success, and other internal teams to ensure marketing initiatives support overall business goals.
Performance Analysis:
  • Analyze marketing data to identify trends, insights, and opportunities for growth.
  • Provide weekly reports to senior management on campaign performance, strategic recommendations, budget, and lead performance.
Estimated Salary Range: $90,000 - $120,000 per year

Benefits include unlimited remote work options, generous PTO days, 401k plan with 4% company match, competitive medical, dental, and vision insurance, and seven paid company holidays plus paid sick days.



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