Inbound Marketing Specialist

1 week ago


Indian Trail, North Carolina, United States Anticimex Carolinas Full time
About the Role

We are seeking a highly motivated and experienced Inbound Marketing Associate to join our team at Anticimex Carolinas. As a key member of our marketing team, you will be responsible for developing and executing multi-channel marketing strategies to drive sales, grow the business, and boost customer retention.

Key Responsibilities
  • Plan, develop, and direct multiple marketing strategies to drive sales and revenue growth
  • Research and identify new marketing trends and opportunities to stay ahead of the competition
  • Prepare and manage financial documents for ad campaigns, including budgets and contracts
  • Negotiate with ad agencies, marketing teams, editors, and writers to optimize campaigns
  • Develop strategies to attract and convert new customers and improve customer retention
  • Collaborate with internal teams to create compelling content for print and digital media
  • Provide marketing support to local branches and sales reps for residential and commercial campaigns
  • Partner with the Media Planner to secure media buying opportunities
  • Communicate monthly promotions to branches and sales reps
  • Monitor monthly NPS scores, expenses, and tasks using project management tools
  • Manage ongoing campaigns across TV, radio, print, and digital platforms
  • Assist with monitoring social media for customer and employee engagement
  • Coordinate trade shows, community events, and internal marketing activities
  • Help develop and execute monthly email marketing strategies
  • Stay updated on competitors' campaigns and industry trends
Requirements
  • Dedication and motivation
  • Passion for helping and solving problems
  • Ability to work in team atmosphere
  • Great work ethic
  • Strong verbal communication skills
  • Strong time management, prioritization, and planning skills
  • Excellent writing skills and proper email etiquette
  • Comfortable with Excel, pivot tables, and good understanding of analytics
  • Must be hardworking and have the ability to take direction
  • Curious and comfortable asking questions, detail-oriented and organized
  • Comfortable working within tight deadlines
  • Capability to manage multiple brands
  • Ability to maintain high-quality standards with minimal supervision
  • Creative and innovative with excellent research and problem-solving skills
  • Bachelor's degree in marketing or related field
  • 2+ years of experience (experience in a service industry is preferred)
  • Experience with HubSpot, Google Analytics 4, Meta, Google Ads, TikTok, LinkedIn Ads, Google Data Studio, and Air table preferred
  • Knowledge of finance and expense management
  • Proficient in Word, Outlook PowerPoint, Excel and Microsoft Teams
What We Offer
  • An opportunity to start a new career
  • Year-round employment
  • Paid time off, starting at 80 hours a year, up to 200 hours a year based on tenure
  • 8 paid holidays
  • Flexible Schedule
  • Competitive hourly compensation plus overtime opportunity
  • 401(k) Savings with company match, immediately vested
  • Company Paid Life insurance
  • Generous employee referral program
  • A peer-to-peer employee recognition program
  • Medical, Dental and Vision benefits plus a Prescription drug program

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