Marketing Communications Specialist
2 weeks ago
Twin Disc Incorporated is seeking a highly skilled Marketing Communications Manager - Content Writer to join our team. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive content strategy that showcases our brand's unique value proposition and resonates with our target audience.
Key Responsibilities:- Develop and execute a content marketing plan that aligns with our business objectives and resonates with our target audience.
- Create high-quality, engaging content across various channels, including website, social media, email, and advertising.
- Collaborate with cross-functional teams to ensure consistency and accuracy in all marketing materials.
- Manage and maintain our brand's online presence, including website, social media, and email marketing.
- Develop and implement a content calendar to ensure timely and relevant content delivery.
- Monitor and analyze content performance using metrics and analytics tools.
- Stay up-to-date with industry trends and best practices in content marketing.
- Bachelor's degree in Marketing, Journalism, Public Relations, Communications, or a related field.
- 6 or more years of experience in marketing communications, preferably in a B2B and/or industrial company.
- Excellent written and oral communication skills.
- Strong interpersonal relationship skills, with the ability to work effectively with and gain cooperation from a wide variety of internal and external contacts.
- Proficiency in Microsoft Suite of products and experience accessing and posting on social media channels.
Corporate office environment (HQ in Milwaukee's Third Ward), with occasional travel. Primary office in Milwaukee, WI, ancillary office in Racine, WI. Flexibility to work from home 20% of the time.
Specialized Knowledge:- Comprehensive working knowledge of marketing principles and methods.
- Familiarization of B-2-B markets.
- General understanding of the types of applications where Twin Disc products are used.
- Strong project management and workplan development skills with the ability to juggle multiple deadlines.
- Excellent attention to detail and follow-through skills.
- Experience in successful utilization of social media.
- Experience with trade show planning and logistics.
- Ability to work independently and be self-directed.
- Occasional travel which may require a passport.
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