Marketing Communications Specialist

2 weeks ago

Racine, Wisconsin, United States Twin Disc Incorporated Full time
Marketing Communications Manager - Content Writer

Twin Disc Incorporated is seeking a highly skilled Marketing Communications Manager - Content Writer to join our team. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive content strategy that showcases our brand's unique value proposition and resonates with our target audience.

Key Responsibilities:
  • Develop and execute a content marketing plan that aligns with our business objectives and resonates with our target audience.
  • Create high-quality, engaging content across various channels, including website, social media, email, and advertising.
  • Collaborate with cross-functional teams to ensure consistency and accuracy in all marketing materials.
  • Manage and maintain our brand's online presence, including website, social media, and email marketing.
  • Develop and implement a content calendar to ensure timely and relevant content delivery.
  • Monitor and analyze content performance using metrics and analytics tools.
  • Stay up-to-date with industry trends and best practices in content marketing.
Requirements:
  • Bachelor's degree in Marketing, Journalism, Public Relations, Communications, or a related field.
  • 6 or more years of experience in marketing communications, preferably in a B2B and/or industrial company.
  • Excellent written and oral communication skills.
  • Strong interpersonal relationship skills, with the ability to work effectively with and gain cooperation from a wide variety of internal and external contacts.
  • Proficiency in Microsoft Suite of products and experience accessing and posting on social media channels.
Work Environment:

Corporate office environment (HQ in Milwaukee's Third Ward), with occasional travel. Primary office in Milwaukee, WI, ancillary office in Racine, WI. Flexibility to work from home 20% of the time.

Specialized Knowledge:
  • Comprehensive working knowledge of marketing principles and methods.
  • Familiarization of B-2-B markets.
  • General understanding of the types of applications where Twin Disc products are used.
Other Requirements:
  • Strong project management and workplan development skills with the ability to juggle multiple deadlines.
  • Excellent attention to detail and follow-through skills.
  • Experience in successful utilization of social media.
  • Experience with trade show planning and logistics.
  • Ability to work independently and be self-directed.
  • Occasional travel which may require a passport.

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