Brand Portfolio Manager

5 days ago

Fort Smith, Arkansas, United States EBSCO Industries Inc Full time
Job Summary

The Brand Manager position will lead and manage one or more of PRADCO-Fishing's brands. This position will execute strategic, financial and marketing plans across the brand portfolio. Working with external and internal resources, this position is responsible for a brand's profit, image and position. The Brand Manager is expected to collaborate closely with Supply Chain and Sales to meet customer needs.

Key Responsibilities

Leads the profitable growth and expansion of POB Fishing product lines within brands in alignment with brand strategies and customer requirements.
Ensures product quality is maintained.
Works to ensure product lines support brand strategy and products align to consumer preferences defined in brand playbooks.
Identifies opportunities to drive innovation and continuous improvement of the brand portfolio.
Completes key business analyses including: marketplace/share, competitive assessment, SKU rationalization, pricing/sizing analysis, and market research analysis and implications.
Develops pricing and pack strategies, improves margin mix, develops trade spending guidelines and distribution goals.
Develops, manages, administers, budgets, monitors, and reports on use of company resources as required.
Designs and implements continuous improvement of various monitoring, measurement and reporting metric systems.
Conducts marketing activities such as catalog content, public relations content, media budgeting and planning, in-store merchandising, retail training, field marketing and other activities as required.
Carries out other duties, responsibilities, and projects as may be assigned, in an effective manner.
Supports and executes plans for local and industry trade shows and consumer events in territory.
Builds and maintains strong relationships with key customers using effective and efficient sales calls and captures key customer and contact relationship data, driving profitability for the customer and POB.

Requirements

B.S. or B.A. from an accredited college/university in Marketing, Business, or related field.
Three (3) years successful brand building experience required.
Three (3) years' experience in project management with aggressive timelines.
Advanced level P.C.'s: Microsoft Office Suite; Outlook; PowerPoint.

Preferred Skills

Possesses superior negotiation and influencing skills.
Excellent organizational skills and attention to detail.
Excellent leadership, management, and supervisory skills.
Has the passion, enthusiasm and absolute drive for results with a clear focus on profitability.
Proven ability to resolve conflicts/problems effectively and quickly, both internally and externally.
High energy leader who energizes others and has excellent interpersonal and persuasive skills.
Is a good coach.
Metrics driven and solutions-oriented. Financially savvy. It is a must that the candidate has a bias towards analytical capability, a consistent understanding of channel success metrics with the ability to articulate how changing factors will impact forecasts.
Presents a professional company image and presence.
Has to have outstanding presentation skills. Knows how to effectively communicate and sell his/her ideas at all levels. Listens well and seeks input from others.
Must be a highly capable strategist but is competent, tactical and aggressive in thinking and style.
Prioritization is a major skill. Must have an abiding sense of urgency, pace and decisiveness.

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