Digital Marketing and Content Manager
2 weeks ago
Pensacola State College is seeking a highly skilled Digital Marketing and Content Manager to drive brand awareness, increase engagement, and grow membership with oversight of the public television station's digital marketing strategy, front-end website development, social media management, email marketing, and video platform content curation.
As a key member of the WSRE team, the Digital Marketing and Content Manager will be responsible for creating and implementing a comprehensive digital marketing plan that aligns with the College's strategic goals. This includes developing and executing a content strategy that showcases the College's mission, values, and programs.
The ideal candidate will have a strong understanding of digital marketing concepts and best practices, as well as excellent communication and project management skills. They will be able to work independently and as part of a team to achieve goals and objectives.
Key Responsibilities:
- Develop and implement a comprehensive digital marketing plan that aligns with the College's strategic goals
- Create and execute a content strategy that showcases the College's mission, values, and programs
- Manage and maintain the College's website, social media, and email marketing campaigns
- Develop and implement a video content strategy that showcases the College's programs and services
- Monitor and analyze digital marketing metrics to inform future marketing efforts
Requirements:
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of experience in digital marketing, communications, or related field
- Strong understanding of digital marketing concepts and best practices
- Excellent communication and project management skills
- Ability to work independently and as part of a team
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