Senior Product Manager, TikTok Shopping Center User Growth
3 weeks ago
TikTok is seeking a Senior Product Manager to join our US TikTok Shopping Center User Growth Team. As a key member of the team, you will be responsible for the roadmap planning of the growth framework of TikTok Shopping Center, as well as the design and execution of TikTok Shopping Center's growth strategies.
Key Responsibilities:
- Design and execute growth strategies/features based on US market peculiarities, leveraging on the abundant data and prior experience of the whole global TikTok Shop user growth team.
- Incentive design, including coupons and direct product subsidies, to improve key metrics, including the number of new customers, CVR, targeting user cohorts' conversion rate, repurchase rate, average order value, etc.
- Work crossfunctionally with Operation, Feature PM, Data Science, Algo team, etc, closely to drive the growth of TikTok Shop.
- Design the overall user conversion funnel and user lifecycle flow with business and PM teams to amplify the impact of user incentives.
- Facilitate collaboration between midplatform teams by contributing insights to the user growth team and deploying the latest tools/best practices from HQ to the business.
- Bachelor's degree in Business, Economics, Computer Science, or a related field.
- 5+ years of relevant experience in Ecommerce or operations in a technology company.
- 3+ years of Ecommerce experience; familiar with Ecommerce user growth strategies; Good at ROI and LTV model, budget allocation, and incentives design, including shipping, coupon, strikethrough price, etc.
- Expert in user experience design Based on shopping mall/marketplace scenarios to optimize user conversion funnel.
- Experience with team management and independently responsible for core business metrics.
- Strategic and logical thinker with effective planning, analytical, and problemsolving abilities.
- Proven ability to lead a datadriven project. Capable of indepth data interpretation and highly datasensitive.
- Passionate about understanding user demands with different cultural backgrounds and excellent communication skills to work crossfunctionally in a globally collaborative environment.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. We are passionate about this and hope you are too. We are committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws.
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