Marketing Development Specialist

1 week ago


Saint Paul MN United States Securian Financial Group Full time
About Us

We are a leading provider of insurance and financial products, dedicated to helping individuals and families achieve their goals.

Job Overview

We are seeking an experienced marketing professional to join our team as a Solutions Marketing Analyst. In this role, you will be responsible for developing and implementing integrated marketing campaigns to drive awareness, education, and enrollment of life and voluntary products among large employers and their employees.

Responsibilities
  • Collaborate with senior marketers to develop marketing collateral and implement marketing programs.
  • Quickly learn and utilize tools such as Workfront, compliance software, and Salesforce Marketing Cloud to develop and execute materials.
  • Use critical thinking to identify marketing tactics and next steps to advance the development and implementation of marketing strategies.
Supporting Our Clients
  • Support the delivery of marketing strategies for clients to create awareness, drive enrollment, and engage employees in supplemental health and life products.
  • Build and maintain strong relationships with fellow marketers and account managers to partner on client meetings.
  • Develop product knowledge to understand Securian products and solutions and the benefits they provide.
Measuring Success
  • Measure marketing results and report on key performance indicators and results that align to sales and employee product participation and utilization.
  • Optimize marketing based on campaign results and learnings, turning data into insights shaping future campaigns and influencing client actions.
Qualifications
  • Strong customer service and consultative selling skills.
  • Strong written and verbal communication skills.
  • Strong organization, planning, and prioritization skills to effectively balance multiple projects in a fast-paced environment.
  • Knowledge of marketing approaches: segmentation, customer journeys, key messaging, and digital communications and campaigns.
  • Critical thinking skills and problem-solving skills.
  • Self-starter who can assess needs, make independent decisions, and determine action plans to deliver impactful results.
  • Ability to learn and understand the mindsets of our target audiences and of the employer benefits industry (i.e., life insurance, supplemental health, and financial wellness).
  • Proficient in Microsoft Office: Excel, Word, PowerPoint. Familiarity with Workfront, Tableau, and/or ability to learn new marketing systems.
Salary Range

The estimated base pay range for this job is $45,500.00 - $84,500.00.

Benefits
  • Paid time off.
  • Leave programs for parental leave, caregiver leave, bereavement, and military leave.
  • Company-funded pension plan and 401(k) retirement plan.
  • Health insurance.
  • Volunteer time.
  • Associate Resource Groups.
Hybrid Work Arrangement

We believe in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. If you're in a commutable distance (90 minutes), you'll join us 3 days each week in our offices to collaborate and build relationships.


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