Marketing Data Analyst Lead

3 days ago


Richmond, California, United States GPM Investments LLC Full time
Job Title: Marketing Data Analyst Lead

Company Overview:

GPM Investments LLC is a forward-thinking investment company looking for an exceptional Marketing Data Analyst Lead to lead our marketing analytics team.

The successful candidate will have a solid background in data analysis, statistical modeling, and data visualization.

We offer a competitive salary of $80,000 - $105,000 per year, depending on experience, plus benefits and opportunities for professional growth.

Job Description:

The Marketing Data Analyst Lead will oversee the development and implementation of data-driven marketing strategies that drive business results.

  • Lead a team of data analysts in analyzing customer behavior, market trends, and competitor activity.
  • Design and execute statistical models to predict customer behavior and optimize marketing campaigns.
  • Collaborate with cross-functional teams to integrate marketing insights into business decision-making processes.
Required Skills and Qualifications:
  • Bachelor's degree in Marketing, Business, or related field; 3+ years of experience in data analysis or a related field.
  • Advanced knowledge of statistical modeling, data visualization, and data mining techniques.
  • Excellent leadership and communication skills, with the ability to effectively manage and motivate a team.
  • Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint.

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