DTC Merchandising Specialist

2 weeks ago

Neptune City, New Jersey, United States Central Garden & Pet Full time
Job Description

Central Garden & Pet is seeking a highly skilled DTC Merchandising Specialist to join our E-commerce and Digital Marketing team. As a key player in our digital transformation, you will be responsible for enhancing the customer experience through strategic product merchandising and optimization.

Key Responsibilities
  • Manage on-site product merchandising to improve customer engagement and conversion rates.
  • Collaborate with the marketing team to develop and implement CRO strategies that drive business growth.
  • Update product catalog and discovery methods to improve product visibility and shopping experience.
  • Monitor website performance, troubleshoot issues, and optimize for speed and usability.
  • Identify and implement UX solutions to address customer needs and improve the shopping experience.
  • Perform copy and content audits to ensure consistency and quality across all pages.
  • Enhance product assortment and align with marketing calendars to focus on best-selling items.
  • Perform competitive analysis and stay informed on consumer trends related to site functionality and promotions.
  • Track e-commerce metrics, including traffic, sales, conversion rates, and customer behavior.
  • Develop and implement strategies for product merchandising, cross-selling, and upselling.
  • Collaborate with marketing teams, web developers, and designers to implement site enhancements and features.
  • Ensure accuracy and consistency of product detail pages and site content with promotional calendars across all channels and brands.
  • Analyze shopping behavior and explore new methods to drive conversions and optimize product merchandising.
  • Monitor inventory status across marketplaces and understand product availability.
  • Work with Customer Service and Operations teams to resolve order and customer experience issues.
Requirements
  • BA/BS in Marketing or related field.
  • 2+ years of experience working on DTC websites with a focus on CRO, SEO, app management, and content management.
  • Shopify experience is a must.
  • Hands-on experience with an e-commerce platform, i.e., Shopify Plus, GA, A/B testing.
  • Technical experience with Shopify Plus, Salsify, Site merchandising tools, and subscription business applications.
  • Proficiency in using the applications within MS Office, especially Microsoft Excel.
  • Strong communication skills and a service-oriented approach are a must.
  • Strong self-direction and initiative; willingness to take complete ownership over specific activities while adapting to quickly changing shifts in priorities.
  • Eagerness to test and learn, with a willingness to fail, but the drive to succeed.
  • Outstanding problem-solving and prioritization skills.
  • Demonstrated ability to be agile and adapt while being a team player.
  • Ability to thrive in a creative, fast-paced environment that emphasizes excellence and teamwork.
  • Self-starting and proactive in conducting comprehensive research and making strategic recommendations to the team.
  • Experience with PIM integration, including asset importing, labeling, and tagging.
  • Experience with subscription model business.
Benefits
  • Comprehensive Medical, Dental, and Vision Insurance.
  • Free Life and Disability Insurance.
  • Health and Dependent Care Flexible Spending Accounts.
  • 401k with a 3% company match and annual employer discretionary contribution.
  • Paid vacation, holidays, and sick time.
  • Employee Assistance Program.
  • Access to thousands of free online courses.
  • Discounts on cell phones, movie tickets, gym memberships, and more.
  • Education Assistance (both college degrees and professional certifications).
  • Referral Program with a cash bonus.
  • Access to on-demand pay.
  • Paid parental leave.

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