Director of Growth Strategy

3 weeks ago


Los Angeles, California, United States Frank and Eileen Full time
Job Overview
Frank & Eileen is a globally recognized fashion brand, seeking an experienced Head of Digital Marketing to lead and optimize marketing efforts across the entire customer journey. This role involves developing and implementing marketing strategies to drive customer acquisition, retention, and engagement while ensuring brand consistency and achieving revenue goals.

About the Role
The ideal candidate will have 5+ years of experience in acquisition and/or retention marketing, preferably in fashion, and possess strong analytical skills with expertise in email, SMS, affiliate, social, search, and direct mail campaigns. A proven track record of driving results and excellent communication skills are essential for this role.

Responsibilities
This position involves overseeing campaign creation, segmentation, automation, and performance optimization for email and SMS marketing, managing relationships with affiliate partners, leading organic and paid social media efforts, and planning and executing targeted direct mail campaigns. The successful candidate will also be responsible for tracking, analyzing, and sharing campaign performance on a consistent basis and reporting on customer acquisition and retention.

Requirements
A salary range of $140,000-$160,000 per annum is available for this role.

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