Brand Manager
4 hours ago
Job Summary:
The Brand Manager will collaborate with the Director of Brand Management to develop, recommend, and execute core business strategies for the Consumer Packaged Goods business, a key growth area for the organization.
This role involves managing marketing mix elements, refining product offerings, identifying sales opportunities, and creating data-driven selling stories.
The Brand Manager will also lead multiple project teams, requiring strong collaboration with cross-functional partners.
Additionally, this position is crucial in ensuring consistent brand messaging and positioning across all marketing channels, utilizing expertise in brand management, consumer behavior, and market trends.
Key Responsibilities:
- Formulates and executes annual marketing plans for the Company, ensuring alignment with the organization's objectives to maximize profitability and brand growth.
- Oversees the design and quality of Consumer Packaged Goods products to consistently meet brand standards and fulfill the brand promise.
- Analyzes syndicated data monthly to anticipate trends, assess strategic implications, and drive new product development.
- Leads collaboration with R&D and cross-functional teams on line extensions and continuous product improvement.
- Directs category management efforts in collaboration with Retail Insights to identify opportunities and assess threats, reinforcing the Company's position as a leader in the protein industry.
- Establishes strategic direction through briefs for media planning, custom research, public relations (PR), packaging, and promotions within the product segment, ensuring alignment with overall brand positioning.
- Partners closely with stakeholders to ensure category consumer communications are both effective and aligned with target audience needs, while also supporting broader Masterbrand strategies.
- Assesses creative concepts and media plans against strategic briefs, managing their execution to ensure alignment with brand goals.
- Fosters strong relationships with business management and sales teams by preparing impactful sales presentations, participating in sales calls, and facilitating open communication for effective problem-solving.
- Collaborates with Business Managers and Finance to review sales and financial data, identifying customer issues and opportunities while monitoring overall business health.
- Assist with defining and overseeing the development of private label opportunities, guiding all private label initiatives.
- Manages A&P (advertising & promotion) budget, maximizing short term and long-term business growth with strategic investments.
Requirements:
- Excellent written & verbal communication, presentation, and interpersonal skills.
- Creative problem-solving abilities and strategic mindset to champion initiatives with the company's growth goals and brand equity.
- Capable of synthesizing diverse information to draw relevant conclusions for category and brand initiatives and making actionable recommendations.
- Experienced in profit and loss (P&L) analysis and management.
- Well-versed in analyzing data (with a preference for experience using IRI/Circana) to derive insights and make informed recommendations.
- Expertise in digital marketing and social media strategy.
- Adept at creating professional presentations that effectively communicate strategic objectives.
- Versatile in designing and managing consumer research projects, with solid understanding of research methodologies.
- Competent in managing consumer budgets to maximize returns.
- Effectively advocates for new initiatives, securing the necessary buy-in to gain full organizational support.
- Demonstrated project management and cross-functional leadership skills.
- Familiarity with product development and go-to-market strategies.
- Skilled in evaluating creative concepts and execution based on creativity, strategic alignment, and consumer impact.
- Proficient with Microsoft Suite (Word, Excel, PowerPoint, Teams, Outlook, SharePoint, etc.), Power BI, and content management systems.
Education and Experience:
Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent preferred.
4+ years of experience in brand management, marketing, or related field is required.
Prior work experience in industries such as Manufacturing, Food Manufacturing, or Retail is preferred.
-
Brand Manager
4 weeks ago
Garner, North Carolina, United States Butterball Full timeJob Summary:The Brand Manager will collaborate with the Director of Brand Management to develop, recommend, and execute core business strategies for the Consumer Packaged Goods business, which is a key growth area for the organization. This role involves managing marketing mix elements, refining product offerings, identifying sales opportunities, and...
-
Brand Manager
3 weeks ago
Garner, North Carolina, United States Butterball Full timeJob Summary:The Brand Manager will collaborate with the Director of Brand Management to develop, recommend, and execute core business strategies for the Consumer Packaged Goods business, which is a key growth area for the organization. This role involves managing marketing mix elements, refining product offerings, identifying sales opportunities, and...
-
Brand Manager
3 days ago
Garner, North Carolina, United States Butterball Full timeJob Title: Brand ManagerJoin Butterball, LLC, a leading food manufacturer, in a dynamic role that combines marketing, product development, and business growth strategies. As a Brand Manager, you will play a critical part in driving the company's growth and profitability.Key Responsibilities:Develop and execute annual marketing plans to maximize brand growth...
-
Brand Manager Beverage
3 weeks ago
Garner, North Carolina, United States Butterball Full timeJob Title: Brand Manager, BeverageJoin Butterball, LLC, a leading food manufacturer, in a dynamic role that combines marketing, product development, and business strategy. As a Brand Manager, Beverage, you will be responsible for driving growth and profitability in the Consumer Packaged Goods business.Key Responsibilities:Develop and execute annual marketing...
-
Brand Manager Beverage
3 weeks ago
Garner, North Carolina, United States Butterball Full timeJob Title: Brand Manager, BeverageJoin Butterball, LLC, a leading food manufacturer, in a dynamic role that combines marketing, product development, and business strategy. As a Brand Manager, Beverage, you will be responsible for driving growth and profitability in the Consumer Packaged Goods business.Key Responsibilities:Develop and execute annual marketing...
-
Brand Manager, Beverage Industry
4 weeks ago
Garner, North Carolina, United States Butterball Full timeJob Title: Brand Manager, Beverage IndustryButterball, LLC, a leading food manufacturer, is seeking a highly skilled Brand Manager to join our team. As a key member of our Consumer Packaged Goods business, you will be responsible for developing and executing core business strategies to drive growth and profitability.Key Responsibilities:Collaborate with the...
-
Brand Manager, Beverage Industry
4 weeks ago
Garner, North Carolina, United States Butterball Full timeJob Title: Brand Manager, Beverage IndustryWe are seeking a highly skilled Brand Manager to join our team at Butterball, LLC. As a key member of our Consumer Packaged Goods business, you will be responsible for developing and executing core business strategies to drive growth and profitability.Key Responsibilities:Manage marketing mix elements, including...
-
Brand Manager, Beverage Industry
4 weeks ago
Garner, North Carolina, United States Butterball Full timeJob Title: Brand Manager, Beverage IndustryWe are seeking a highly skilled Brand Manager to join our team at Butterball, LLC. As a key member of our Consumer Packaged Goods business, you will be responsible for developing and executing core business strategies to drive growth and profitability.Key Responsibilities:Manage marketing mix elements, including...
-
Brand Manager, Beverage Industry
3 weeks ago
Garner, North Carolina, United States Butterball Full timeJob Title: Brand Manager, Beverage IndustryButterball, LLC is seeking a highly skilled Brand Manager to join our team. As a Brand Manager, you will be responsible for developing and executing core business strategies for the Consumer Packaged Goods business.Key Responsibilities:Formulate and execute annual marketing plans to maximize profitability and brand...
-
Brand Manager, Beverage Industry
4 weeks ago
Garner, North Carolina, United States Butterball Full timeJob Title: Brand Manager, Beverage IndustryWe are seeking a highly skilled Brand Manager to join our team at Butterball, LLC. As a key member of our Consumer Packaged Goods business, you will be responsible for developing and executing core business strategies to drive growth and profitability.Key Responsibilities:Manage marketing mix elements to refine...
-
Brand Manager, Beverage Industry
4 weeks ago
Garner, North Carolina, United States Butterball Full timeJob Title: Brand Manager, Beverage IndustryWe are seeking a highly skilled Brand Manager to join our team at Butterball, LLC. As a key member of our Consumer Packaged Goods business, you will be responsible for developing and executing core business strategies to drive growth and profitability.Key Responsibilities:Manage marketing mix elements to refine...
-
Brand Manager, Beverage Industry
4 weeks ago
Garner, North Carolina, United States Butterball Full timeJob Title: Brand Manager, Beverage IndustryWe are seeking a highly skilled Brand Manager to join our team at Butterball, LLC. As a key member of our Consumer Packaged Goods business, you will be responsible for developing and executing core business strategies to drive growth and profitability.Key Responsibilities:Manage marketing mix elements, including...
-
Brand Manager, Beverage Industry
4 weeks ago
Garner, North Carolina, United States Butterball Full timeJob Title: Brand Manager, Beverage IndustryWe are seeking a highly skilled Brand Manager to join our team at Butterball, LLC. As a key member of our Consumer Packaged Goods business, you will be responsible for developing and executing core business strategies to drive growth and profitability.Key Responsibilities:Manage marketing mix elements, including...
-
Brand Strategist
4 days ago
Garner, North Carolina, United States Butterball Full timeJob Title: Brand SpecialistButterball, LLC, a leading consumer goods company, is seeking a skilled Brand Specialist to join our team. As a key member of our marketing team, you will play a critical role in developing and executing core business strategies for our Consumer Packaged Goods business.Key Responsibilities:Collaborate with the Director of Brand...
-
Bakery Operations Manager
3 weeks ago
Garner, North Carolina, United States Nothing Bundt Cakes Full timeDelightful Career OpportunityAt Nothing Bundt Cakes, we're seeking a talented Assistant Bakery Manager to join our team. As a key member of our bakery team, you'll be responsible for maintaining a warm and welcoming work environment, ensuring high-quality products, and providing exceptional customer service.Key Responsibilities:Manage bakery operations to...
-
Operations Manager
4 weeks ago
Garner, North Carolina, United States Aspen Dental Full time{"title": "Operations Lead", "description": "Aspen Dental Operations LeadAt Aspen Dental, we put our patients first by providing a supportive and stable work environment. Our best-in-class training program, competitive compensation, and flexible scheduling will help you thrive in your career.Key Responsibilities:Provide exceptional patient service with...
-
Restaurant Operations Manager
3 weeks ago
Garner, North Carolina, United States Taco Bell Full timeAbout the Role:As a key member of our Taco Bell team, you will play a vital role in driving sales growth and delivering exceptional customer service. You will be responsible for leading a high-performing team, running organized shifts, and executing administrative duties with precision.Key Responsibilities:Lead and motivate team members to achieve sales...
-
Senior Business Insights Analyst
4 days ago
Garner, North Carolina, United States WakeMed Full timeUnlock Business Potential with Data-Driven Insightsjlb Insights is a leading retail consulting firm that helps brands succeed. We deliver customized solutions based on the unique needs of each client, leveraging our expertise in Sales and Strategy, Business Insights, Consumer Research, Category Management, Digital Services, Trend, Creative, and Retail...
-
Shift Leader
3 weeks ago
Garner, North Carolina, United States Firehouse Subs Full timeJob SummaryWe are seeking a highly motivated and experienced Shift Leader to join our team at Firehouse Subs. As a Shift Leader, you will be responsible for the profitable operation of a specific shift, ensuring that all company guidelines and regulations are adhered to.Key ResponsibilitiesEnsure the restaurant is in full compliance with local, state, and...
-
Shift Leader
3 days ago
Garner, North Carolina, United States Firehouse Subs Full timeJob SummaryWe are seeking a highly motivated and experienced Shift Leader to join our team at Firehouse Subs. As a Shift Leader, you will be responsible for the profitable operation of a specific shift, ensuring compliance with all company guidelines and regulations.Key ResponsibilitiesEnsure the restaurant is in full compliance with all local, state, and...
