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Promotions and Communications Associate
2 months ago
Position: Marketing Coordinator
We are on the lookout for an enthusiastic and proactive Marketing Coordinator to become a vital part of our expanding team. In this role, you will take charge of all marketing initiatives, providing you with the chance to shape and implement our marketing strategies and campaigns. This position demands a mix of creativity, strong organizational capabilities, and analytical skills to propel our marketing objectives forward. You will also play a key role in strengthening and promoting our brand identity.
Key Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related discipline.
- 2-4 years of experience in a marketing position, ideally in a coordinator or assistant role.
- Exceptional written and verbal communication skills, with the ability to craft engaging content.
- Familiarity with marketing tools and software, including CRM systems, email marketing platforms, and social media management tools.
- Experience with graphic design software (e.g., Canva, Adobe Creative Suite) is advantageous.
- Outstanding organizational and project management abilities, capable of juggling multiple tasks and deadlines.
- Analytical thinker with the capacity to interpret data and provide actionable insights.
- Innovative mindset with a proactive approach to problem-solving and idea generation.
- Ability to work independently and collaboratively in a dynamic environment.
- Attention to detail and a dedication to producing high-quality work.
Primary Responsibilities:
1. **Campaign Strategy and Implementation:** Develop, execute, and oversee marketing campaigns across various platforms, including digital, social media, email, and print. Ensure timely and budget-friendly execution of all campaigns.
2. **Content Development:** Create and curate compelling content for diverse marketing materials, such as blog articles, social media posts, email newsletters, brochures, and advertisements. Ensure all content aligns with our brand voice and strategic goals.
3. **Social Media Oversight:** Manage and enhance our social media presence by crafting and scheduling posts, monitoring engagement, responding to inquiries, and analyzing performance metrics. Stay informed about social media trends and best practices.
4. **Event Coordination:** Organize and execute marketing events, trade shows, webinars, and other promotional activities. Handle event logistics, manage registrations, and support on-site operations as necessary.
5. **Market Analysis:** Conduct market research to uncover industry trends, customer preferences, and competitive insights. Analyze findings to provide actionable recommendations for marketing strategies and campaigns.
6. **Performance Tracking and Reporting:** Monitor and report on the effectiveness of marketing campaigns and initiatives. Prepare regular summaries of key metrics, insights, and recommendations for improvement. Utilize data to evaluate marketing effectiveness and inform decision-making.
7. **Marketing Material Management:** Oversee the creation, distribution, and inventory of marketing materials, ensuring all items are current and adhere to brand guidelines.
8. **Vendor Collaboration:** Partner with external vendors, agencies, and partners to coordinate marketing activities, such as printing, advertising, and promotional items. Ensure timely delivery and quality of services.
9. **Budget Oversight:** Develop and manage the marketing budget by tracking expenses, processing invoices, and ensuring cost-effective spending. Provide regular updates on budget status and forecasts.
10. **Brand Development:**
- **Brand Strategy:** Formulate and implement brand strategies that enhance awareness and loyalty. Ensure consistent messaging across all marketing channels.
- **Brand Guidelines:** Uphold and enforce brand guidelines to maintain consistency in visual identity and messaging.
- **Brand Campaigns:** Plan and execute campaigns that showcase the company's mission, values, and unique selling propositions. Monitor and assess the impact of these campaigns on brand perception.
- **Customer Experience:** Collaborate with the customer service team to ensure customer interactions reflect the brand's values and messaging.
- **Partnership Development:** Identify and cultivate strategic partnerships and sponsorships that can elevate the brand's visibility and reputation.
Employee Benefits: Avinext is a small company offering substantial benefits and a focus on employee development. Our benefits include:
- Medical, Dental, and Disability Insurance
- 401(k) retirement plan
- Cell phone reimbursement plan
- Flexible time off and vacation benefits
- Training and growth opportunities
About Us:
Located in College Station, Texas, Avinext is a premier provider of IT, Electronic Security, and Audio/Visual systems with over 35 years of successful operation. We seek to expand our team with individuals who embody our Core Values of striving for excellence, commitment, and customer-first principles. These values guide our interactions with clients, vendors, and team members. We are dedicated to serving our customers and believe our service sets us apart. If you resonate with these values and have a passion for cutting-edge technology, we welcome your application.
Avinext is an Equal Opportunity Employer. Employment decisions are based on business needs, job requirements, and individual qualifications. We do not discriminate based on race, religion, color, national origin, age, sex, sexual orientation, gender identity, gender expression, genetic information, parental status, military service, disability status, or other non-merit factors.
This job description is not exhaustive and may be supplemented by additional duties as assigned by management.