Digital Marketing Strategist

2 days ago


Woodcliff Lake, New Jersey, United States Party City Full time
Job Title:

Digital Marketing Strategist

About the Job:

We are seeking a skilled Digital Marketing Strategist to join our team at Party City. As a key member of our marketing organization, you will be responsible for developing and executing search engine optimization (SEO) strategies to drive traffic and revenue growth.

About You:

To be successful in this role, you should have a strong understanding of search marketing principles, including keyword research, on-page optimization, link building, and analytics. You should also be able to communicate effectively with cross-functional teams, including paid media, marketing, content, web, tech & IT teams.

Responsibilities:
  • Develop and execute SEO strategies to drive organic traffic and revenue growth
  • Conduct keyword research and optimize website content for maximum visibility
  • Analyze website performance using tools like Google Search Console and SEMrush
  • Collaborate with cross-functional teams to ensure consistency in messaging and brand voice
  • Stay up-to-date with the latest SEO trends and best practices
Requirements:
  • Bachelor's degree in marketing or a related field
  • 3+ years of experience in digital marketing, preferably in an e-commerce environment
  • Strong understanding of search marketing principles, including keyword research, on-page optimization, link building, and analytics
  • Experience with SEO tools like Google Search Console, SEMrush, and Ahrefs
  • Excellent communication and collaboration skills
Salary:

$85,000 - $105,000 per year, depending on experience.



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