Digital Media Buyer
14 hours ago
Job Summary:
The Associate Media Buyer is responsible for the buying and campaign management of Digital Media, specifically Display, Native & Online Video channels, using Demand Side Platforms and vendor-direct media partners in domestic markets for NBCUniversal.
Candidates will collaborate and support Media Buyers and Managers on reporting, communication, analysis of media and other assigned responsibilities relating to media.
Key Responsibilities:
- Understand the overall business strategy and the role of media within the business.
- Apply business knowledge to the execution of assigned campaigns.
- Support buyers and managers in the execution of media campaigns within assigned channel.
Media Campaign Execution:
- Vendor selection, budget management, insertion order issuance and confirmation, campaign set-up and management within Display, Native, and Online video media platforms and partners.
- Daily campaign quality assurance and budget management.
- Coordination of securing creative assets for campaigns.
Additional Responsibilities:
- Completes weekly campaign activity reports/analysis, reconciles, and manages media budgets on a daily/weekly/monthly basis.
- Develop and maintain vendor database, digital media grids, optimization timelines and creative asset trackers to ensure campaigns are running efficiently.
- Troubleshoots any discrepancies and provides recommendations for resolution.
- Coordinates vendor/partner relationships including taking meetings with existing and potential partners and analyzing their fit to with business strategy.
Requirements:
- Bachelor's degree required in Marketing or related field.
- 1+ years of media planning and buying position.
- Similar experience or equivalent combination of education and experience.
Preferred Qualifications:
- Knowledge of general computer programs and media buying software programs.
- Baseline strategic planning skills with the ability to identify, prioritize and articulate paid media initiatives.
- Experience with 3rd party tracking, serving and attribution technologies such as Google Campaign Manager, GoogleDisplay & Video 360, Yahoo Media DSP or similar platforms is a plus.
NBCUniversal is an equal opportunity employer.
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