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Lead Generation Specialist

2 months ago

Dallas, Texas, United States Xpedient Logistics Full time
Job Title: Lead Generation Specialist

Xpedient Logistics is seeking a highly motivated and results-driven Lead Generation Specialist to join our team. As a key member of our Business Development team, you will play a pivotal role in driving our market research and lead generation efforts.

Key Responsibilities:
  • Customer Acquisition: Strategically identify and acquire new customers while expanding our existing network to drive sales of our products within the US and Canada.
  • Cold Outreach: Execute high-volume cold calls and email campaigns to establish initial connections with prospective customers.
  • Growth and Digital Marketing Campaigns: Oversee campaigns designed to drive growth and opportunity, utilizing channels such as email marketing, LinkedIn InMail, LinkedIn Sales Navigator, and LinkedIn ads.
  • Communication Development: Draft and refine compelling external communications that engage potential buyers and reflect our brand voice.
  • CRM Management: Maintain accurate records of all communications in Xpedient's CRM system, ensuring tracking of interactions, follow-ups, and lead statuses.
  • Technology Research and Implementation: Conduct ongoing research to identify and implement innovative technologies and tools that enhance the efficiency and effectiveness of the Business Development team.
  • Market Analysis: Perform comprehensive market analyses to uncover lucrative opportunities for growth.
  • Collaboration with Lead Generation Partners: Work closely with our lead generation partners to align on the overall growth marketing and demand generation strategy.
Requirements:
  • Experience in sales and/or lead generation, with a proven track record of successfully acquiring new customers and driving revenue growth.
  • Experience with lead generation techniques and methodologies, including familiarity with CRM systems and lead tracking tools.
  • Experience running successful outbound campaigns using LinkedIn InMail, LinkedIn Sales Navigator, and outbound email tools.
  • A proactive mindset characterized by strong initiative, high motivation, professionalism, and reliability.
  • Flexibility, adaptability, and a proactive approach are essentials.
What We Offer:

Xpedient Logistics offers competitive wages, insurance benefits, paid time off, and holidays. We are an Equal Opportunity Employer and welcome applications from diverse candidates.