Real Estate Sales and Marketing Director

3 days ago

Lenoir City, Tennessee, United States WindRiver Lakefront & Golf Community Full time
Job Title: Real Estate Sales and Marketing Manager

At WindRiver Lakefront & Golf Community, we are committed to delivering exceptional service across our diverse business units, which include development, real estate, property management, and short-term vacation rentals.

Job Summary:

The Real Estate Sales and Marketing Manager plays a critical role in this mission by developing and implementing comprehensive sales, marketing, and communication strategies for our Real Estate Department.

Key Responsibilities:
  • Establish and drive a multi-channel communications and marketing strategy to achieve business objectives.
  • Develop and maintain the brand voice across all platforms, ensuring consistency and integrity.
  • Collaborate with leadership to align marketing strategies with business goals and market trends.
  • Conduct market research and competitor analysis to inform strategy development and adjust marketing plans.
  • Utilize data analysis to track key performance metrics and make data-driven decisions for optimizing marketing efforts.
  • Develop and manage digital advertising campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn.
  • Content Creation & Digital Marketing
    • Collaborate on website management, including SEO optimization, content updates, and CRM integration.
    • Create and manage blog content on topics such as market trends, real estate tips, and local events.
    • Implement direct mail campaigns, including mailing list management, postcard design, and logistics.
    • Generate and post engaging content on social media platforms, monitor trends, and interact with followers.
    • Assist in creating digital, video, audio, and print content to support various marketing initiatives.
  • Lead Generation & Data Analysis
    • Develop and implement strategies to generate leads for buyers, sellers, renters, landlords, property management, membership prospects, and agent prospects through various marketing channels.
    • Track engagement and lead generation metrics across different platforms to assess campaign effectiveness.
    • Use analytics tools to monitor website traffic, social media engagement, and campaign performance.
    • Provide regular reports on key metrics, offering insights and recommendations to improve lead generation efforts.
  • Leadership & Team Management
    • Lead and mentor a team of communication, marketing, and sales professionals.
    • Provide marketing tools and materials to support the sales team's efforts.
    • Build and maintain strong relationships with managers across different business units.
    • Oversee coordination with external agencies and vendors to ensure effective collaboration.
  • Event Management & Public Relations
    • Plan and execute marketing events, public relations activities, and recruitment events.
    • Manage event logistics, including venue booking, attendee management, and budgeting.
    • Develop and maintain media relations, engaging with media members, influencers, and community leaders.
    • Represent the company at industry events, trade shows, and conferences.
    Qualifications:
    • Bachelor's degree in Marketing, Communications, Business, or a related field.
    • Proven experience in a marketing and sales manager role, preferably in real estate or property management.
    • Strong expertise in digital marketing, SEO, social media management, lead generation, and data analysis.
    • Exceptional written and verbal communication skills.
    • Proficiency in design software (e.g., Adobe Creative Suite), CRM systems, and marketing automation tools.
    • Strong analytical skills and the ability to multitask and manage multiple projects simultaneously.

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