Vice President of Fitness Operations

2 weeks ago

Vergennes, Vermont, United States Crunch Fitness Full time
Job Title: Vice President of Group Fitness

Crunch Fitness is seeking a highly experienced and innovative leader to oversee the strategic vision and execution of our legendary group fitness program.

The successful candidate will be responsible for developing and implementing a comprehensive strategy for group fitness, ensuring alignment with Crunch Fitness's overall business objectives.

This role requires a dynamic and innovative leader who can elevate the member experience, enhance franchisee satisfaction, and ensure that Crunch Fitness remains a leader in the fitness industry.

Main Accountabilities:
  • Develop and implement a comprehensive strategy for group fitness, ensuring alignment with Crunch Fitness's overall business objectives.
  • Lead the creation and deployment of innovative group fitness programs that attract and retain members.
  • Ensure that all group fitness programs reflect Crunch's unique brand identity and culture and stay ahead of industry trends.
  • Serve as the primary point of contact for franchisees regarding group fitness operations, providing guidance and support to optimize performance.
  • Develop and maintain strong relationships with franchise owners and understand their needs and challenges in order to offer tailored solutions.
  • Conduct regular assessments of group fitness programming to ensure consistency and quality across all locations.
  • Oversee the development and continuous improvement of new group fitness programs, including class offerings, schedules, and instructor training.
  • Collaborate with the marketing team to promote group fitness programs, driving member engagement and participation.
  • Deeply understand member and industry trends in group fitness to anticipate future needs.
  • Implement new technologies and trends in group fitness to keep Crunch at the forefront of the industry.
  • Lead, mentor, and develop a high-performing team of regional group fitness managers and instructors.
  • Foster a culture of continuous improvement, encouraging feedback and innovation from the group fitness teams.
  • Develop impactful training programs that enable instructors to be trained to the highest standards, reflecting the Crunch Fitness brand and values.
  • Analyze and report on key performance metrics related to group fitness participation, member satisfaction, and franchisee profitability.
  • Use data-driven insights to make informed decisions about program adjustments and new initiatives.
  • Develop and manage the group fitness budget, ensuring cost-effective operations without compromising quality.
  • Maintain consistency in the delivery of group fitness programs across all franchise locations, upholding the highest standards of quality and service.
Requirements:
  • Bachelor's degree in business, Fitness Management, or a related field. Master's degree preferred.
  • Minimum of 10 years of senior experience in fitness or related industry
  • Valid ACE, AFAA and NASM certification.
  • Proven track record of developing and executing successful group fitness strategies in a multi-location environment.
  • Strong understanding of franchise operations and the unique challenges faced by franchisees.
  • Exceptional leadership and communication skills, with the ability to inspire and influence at all levels.
  • Proficiency in analyzing data to drive business decisions.
  • Ability to travel frequently to support franchise locations. 50%+ Travel.
  • Strategic thinking and problem-solving
  • Strong business acumen and financial management
  • Passion for fitness and commitment to member experience
  • Excellent interpersonal and relationship-building skills
  • Innovative mindset with a focus on continuous improvement
Benefits:
  • Generous, flexible paid time off
  • 401(k) plan with discretionary matching opportunities.
  • Comprehensive medical, dental, and vision benefits - because your health matters
  • Health savings and flexible spending accounts
  • Basic life and AD&D insurance, plus short-term and long-term disability coverage
  • Employee Assistance Plan, which offers confidential counseling and support services whenever you need it.
  • Education assistance program
  • Free Crunch Gym Membership across all our clubs, nationwide
  • Milestone Anniversary Recognition program

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