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Email Marketing Specialist

2 months ago

Columbus Ohio, United States MI Homes Full time
About M/I Homes

M/I Homes is a leading homebuilder with over 40 years of experience in building new homes of outstanding quality and superior design. With a strong commitment to customer satisfaction, we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation's leading homebuilders.

Job Summary

The primary responsibility of the Email Marketing Specialist is to drive interactions via email marketing. This includes outbound electronic marketing utilizing our CRM system. The successful candidate will work closely with our divisions to execute and track the performance of our email web platform marketing campaigns.

Key Responsibilities
  • Ideation, creation, and sending of email marketing messages.
  • Minor coding in HTML, XML, CSS, SQL, to support online marketing projects and campaigns.
  • Knowledge of Adobe Creative Suite.
  • Utilize best practices for email marketing and increasing interactions, including CAN-SPAM compliance, effective subject lines, and knowledge of how emails render across email clients.
  • Creating and maintaining email distribution lists and segments queries.
  • Interact with division marketing personnel to provide detailed metrics, analysis, and recommendations for all email initiatives.
  • Verify that all necessary website content is being displayed properly for pages related to email campaigns.
Requirements
  • 1-2 years of email marketing experience.
  • Comfortable reading and writing HTML, CSS, XML, and database queries.
  • Ability to adjust ad and email copy to be clear, persuasive, and original.
  • Solid understanding of digital marketing concepts, lead generation, conversion metrics, and online customer acquisition.
  • Must be extremely organized, detailed-oriented, and self-motivated.
  • Ability to prioritize, manage time, and meet aggressive deadlines.
  • Excellent communication and problem-solving skills.
  • Willingness to learn new technical applications.
  • Experience in CRM System.
Benefits

M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off, and paid holidays. We are committed to attracting, developing, and retaining diverse talent that reflects the customers we serve and the communities where we live and work.