Senior SEM Manager
3 weeks ago
We are seeking a highly skilled Senior SEM Manager to join our team at PMG, Inc. As a key member of our Paid Search Marketing (SEM) team, you will be responsible for developing and executing search marketing strategies that drive business results for our clients.
Key Responsibilities- Lead tactical execution and optimization of Search programs, and be responsible for optimizing, implementing, and analyzing marketing activities
- Coach junior team members on how to perform daily account management on Google Ads, Bing and other search platforms for a variety of clients
- Lead creative and messaging strategies that adhere with Google best practices and client goals
- Define strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
- Monitor and evaluate search results and search performance and provide cross channel recommendations to maximize revenue and investment for clients
- Motivate & mentor junior teammates, serving as a search leader across PMG - Drives adoption of PMG's proprietary technology platform Alli within account, and provides product recommendations that can be leveraged across PMG
- Provides PMG wide search training & helps to lead departmental initiatives - Integrates highly technical solutions to create custom solutions for clients to drive business results
- Manages a team of SEM professionals and deploys resources to maximize individual potential & client impact
- Evaluates resource needs across paid search needs and identifies opportunities to maximize impact
- 6+ years of related work experience
- 2+ years of direct supervisory experience
- Bachelor's Degree or equivalent work experience
- Strong interpersonal and training skills
- High level of emotional intelligence
- Ability to provide thought leadership within the search landscape
- Strong verbal and written communication skills
- Strong team player
- Strong analytical skills with proficiency in Microsoft Excel or SQL
- Self-motivated and likes to learn new tools and technology
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. We use business strategy and transformation, creative, media, and insights, as well as our proprietary marketing intelligence platform Alli, to deliver Digital Made for HumansTM.
Our team is made up of over 500 employees globally, and our work for brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.
We are proud to be named among Fast Company's Best Workplaces for Innovators and Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age's Best Places to Work nine years in a row.
We believe in taking care of ourselves and each other so that we continuously improve in every way. We'd love to get to know you and share more about why we love PMG and the work we do.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer.
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