Chief Growth Officer, Demand Generation
1 week ago
Are you a seasoned demand generation professional looking to propel your career forward? We have an exciting opportunity for a Director of Demand Generation at Trellix.
We are a leader in the security industry, driven by our mission to protect the world's data. Our company culture values learning, openness, and transparency, making us an ideal place for professionals who thrive in fast-paced environments.
The Director of Demand Generation will play a crucial role in developing and executing global demand generation strategies to drive aggressive growth targets. This involves owning account-based marketing initiatives, building scalable multi-channel campaigns, and collaborating closely with sales and product marketing teams.
About the Role:- Develop comprehensive demand generation strategies targeting new customers and existing accounts.
- Drive ABM initiatives to engage and convert high-value target accounts.
- Create multi-channel campaigns (email, digital ads, webinars, events, SEO, social) to build pipeline and accelerate deals through the funnel.
- Partner with leadership to ensure alignment on campaign strategies, plays, and pipeline goals.
- Develop processes for seamless lead handoff, tracking, and feedback loops to optimize campaign performance.
- Align execution of campaigns with existing customer engagement to drive a world-class customer experience.
- Own pipeline and revenue targets for demand generation, tracking key KPIs such as MQLs, SQLs, CAC, and ROI.
- Regularly analyze campaign performance and provide actionable insights to improve effectiveness.
- Leverage intent data and predictive analytics to prioritize leads and accounts for sales outreach.
- Operate and optimize marketing automation tools, particularly Marketo, to execute and measure campaigns.
- Ensure integration between marketing and sales tools (e.g., Salesforce, ABM platforms) for accurate reporting and alignment.
- Lead and mentor a small but high-performing demand generation team, ensuring agility in execution despite tight timelines and limited resources.
- Pension and Retirement Plans
- Medical, Dental, and Vision Coverage
- Paid Time Off
- Support for Community Involvement
We prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
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