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**Director, Growth Marketing Strategist**

2 months ago

Pittsfield, Massachusetts, United States Rugs USA Full time

About the Role

We are seeking a highly skilled Growth Marketing Director to join our team at Rugs USA. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive growth strategy that drives brand awareness, consideration, conversion, and loyalty for our company.

Key Responsibilities:

  • Develop and Execute Growth Strategy: Create and implement a multi-channel growth strategy that leverages paid search, paid social, affiliates, display, CRM/SMS/Email, and CTV to drive business growth.
  • Optimize Paid Media Programs: Continuously monitor and optimize paid media programs to ensure alignment with business goals and maximize ROI.
  • Manage Marketing Budget: Manage a significant marketing budget and make data-driven decisions to allocate resources effectively.
  • Lead Cross-Functional Teams: Collaborate with cross-functional teams, including brand marketing, creative, and merchandising, to develop best-in-class marketing campaigns.
  • Develop Analytics Framework: Work with the analytics team to develop a comprehensive analytics framework that provides insights into brand awareness, customer acquisition, and customer retention.

Requirements:

  • Deep Experience in Growth Marketing: 6+ years of experience in growth marketing, with a proven track record of developing and executing successful growth strategies.
  • Strong Leadership Skills: Experience leading cross-functional teams and managing budgets.
  • Data-Driven Decision Making: Ability to make data-driven decisions and optimize marketing programs for maximum ROI.
  • Agile and Adaptable: Ability to work in a fast-paced environment and adapt to changing business needs.

About Rugs USA:

Rugs USA is a leading online retailer of rugs and home decor. We are committed to providing our customers with the best selection of rugs and home decor at affordable prices. We are seeking a highly skilled Growth Marketing Director to join our team and help drive business growth.