Data Scientist, Marketing Analytics Expert

5 days ago


New York, New York, United States General Motors Full time
About the Role

We are seeking a highly skilled Data Scientist, Marketing Analytics to join our team at General Motors. As a key member of our Marketing Applied Sciences team, you will be responsible for developing and implementing advanced marketing models to drive business growth and improve customer engagement.

Key Responsibilities
  • Work closely with cross-functional teams to design and implement data-driven marketing strategies
  • Develop and maintain advanced marketing models using statistical and machine learning techniques
  • Analyze large datasets to identify trends and insights that inform business decisions
  • Collaborate with stakeholders to communicate complex data insights and recommendations
  • Stay up-to-date with industry trends and best practices in marketing analytics
Requirements
  • Undergraduate degree in a quantitative field (e.g. mathematics, statistics, computer science)
  • 2+ years of experience in marketing analytics or a related field
  • Expertise in statistical programming languages (e.g. Python, R) and data visualization tools (e.g. Tableau, Power BI)
  • Strong communication and collaboration skills
  • Ability to work in a fast-paced environment and prioritize multiple projects
Preferred Qualifications
  • Master's or Ph.D. in Marketing Science, Econometrics, Statistics, or a related field
  • Experience working with large datasets and advanced statistical models
  • Familiarity with marketing analytics tools and platforms (e.g. Google Analytics, Adobe Analytics)
  • Strong understanding of data visualization principles and best practices
About General Motors

General Motors is a leading global automaker committed to innovation and sustainability. We are dedicated to creating a workplace that is inclusive, diverse, and supportive of our employees' growth and development.

We offer a comprehensive benefits package, including medical, dental, and vision coverage, as well as a 401(k) plan and tuition assistance program.

Join our team and be part of a company that is shaping the future of mobility and transportation.


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