Data Scientist, Marketing Analytics Expert
5 days ago
We are seeking a highly skilled Data Scientist, Marketing Analytics to join our team at General Motors. As a key member of our Marketing Applied Sciences team, you will be responsible for developing and implementing advanced marketing models to drive business growth and improve customer engagement.
Key Responsibilities- Work closely with cross-functional teams to design and implement data-driven marketing strategies
- Develop and maintain advanced marketing models using statistical and machine learning techniques
- Analyze large datasets to identify trends and insights that inform business decisions
- Collaborate with stakeholders to communicate complex data insights and recommendations
- Stay up-to-date with industry trends and best practices in marketing analytics
- Undergraduate degree in a quantitative field (e.g. mathematics, statistics, computer science)
- 2+ years of experience in marketing analytics or a related field
- Expertise in statistical programming languages (e.g. Python, R) and data visualization tools (e.g. Tableau, Power BI)
- Strong communication and collaboration skills
- Ability to work in a fast-paced environment and prioritize multiple projects
- Master's or Ph.D. in Marketing Science, Econometrics, Statistics, or a related field
- Experience working with large datasets and advanced statistical models
- Familiarity with marketing analytics tools and platforms (e.g. Google Analytics, Adobe Analytics)
- Strong understanding of data visualization principles and best practices
General Motors is a leading global automaker committed to innovation and sustainability. We are dedicated to creating a workplace that is inclusive, diverse, and supportive of our employees' growth and development.
We offer a comprehensive benefits package, including medical, dental, and vision coverage, as well as a 401(k) plan and tuition assistance program.
Join our team and be part of a company that is shaping the future of mobility and transportation.
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