Digital Marketing Specialist

3 weeks ago


New York, New York, United States McCann Health London Full time
Job Overview

Mccann Health London is seeking a skilled Digital Marketing Specialist to support the team with ad copy, keyword, and audience development. The ideal candidate will have 2+ years of experience in SEM and a strong understanding of search metrics and their connection to business objectives.

Key Responsibilities
  • Analyze reports and identify opportunities for new campaigns
  • Think creatively, identify, troubleshoot and resolve problems
  • Configure, deploy, and optimize Google/Bing/YouTube campaigns
  • Craft Paid Search insights based on performance data & marketplace trends

Requirements:

  • Beginner Google and Bing Certified impression volume through keyword and content research with the SEO team
  • Understands the connection between SEM & SEO and actively works towards increasing site traffic
  • Begins to learn Google Analytics and making the connection between front end site and SEM metrics

The salary range for this position is $70,000 to $90,000 annually.



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