Marketing Brand Manager

2 weeks ago


Brockton, Massachusetts, United States Alliance Franchise Brands Full time
Job Title: Marketing Brand Manager

Join Alliance Franchise Brands, a leading provider of graphics communications solutions, as a Marketing Brand Manager. In this role, you will be responsible for developing and executing lead generation activities across various local marketing programs, including email marketing, website updates, social media, SEO, SEM, direct mail, and other business development tactics.

Key Responsibilities:
  • Develop and implement marketing plans aligned with the overall business objectives, focusing on lead generation for all locations.
  • Conduct market research to identify trends, competitor activities, and opportunities for growth.
  • Work closely with senior marketing managers and corporate-owned location leadership to ensure their support.
  • Maintain and enhance the brand image and identity across all marketing initiatives.
  • Oversee digital marketing campaigns, including SEO, SEM, social media, and email marketing to improve rankings, engagement, and lead generation for corporate-owned locations.
  • Provide marketing support to corporate-owned locations and franchise members, offering guidance on local marketing initiatives.
  • Plan and execute advertising campaigns, promotions, and events to increase brand visibility and attract customers.
Requirements:
  • Bachelor's degree and 5+ years of experience in marketing or a related field.
  • Hands-on experience with digital marketing, website content management system updates, creative development, email marketing, and social media posting and advertising.
  • Marketing agency business and B2B experience is a plus.
  • Solid understanding of Google Analytics and Ads platforms.
  • Basic creative design and video editing skills.
  • Proficient in Microsoft Office.
What We Offer:
  • A professional corporate and team-oriented environment.
  • A hybrid work schedule with at least 2 days each week in the office.
  • Minimal travel to corporate office and franchise member events.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and creative marketing professional looking for a challenging role, please submit your application.



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