Home Health Marketing Specialist
1 day ago
We are seeking a highly motivated and experienced Field Home Health Marketer to join our team. As a key member of our marketing team, you will be responsible for generating patient referrals and promoting our home health care services to the community.
Key Responsibilities:
- Assist in the growth of our agency patient census by developing and implementing effective marketing strategies.
- Coordinate admissions and oversee all marketing initiatives for our facility.
- Meet with hospital case managers, discharge planners, local assisted living and adult homes to build relationships and generate referrals.
- Coordinate and implement effective facility marketing and sales programs in the area.
- Responsible for referral flow to the facility by building relationships with hospitals, long term care facilities and other community resources.
- Follow up on leads and referrals from family members, caregivers, and other sources.
- Report referral activities and outcomes and maintain source reference list for future referrals.
- Work on leads provided by our strategic vendor partners to schedule initial meetings and onsite assessments for prospective patients with our intake team.
- Organize, communicate and fill attendance for upcoming home care education and health care events for prospective patients.
Requirements:
- 1+ years in a sales or marketing role in a professional setting (home care and/or healthcare preferred).
- Excellent communication skills and business acumen.
- Ability to work autonomously while possessing strong leadership skills.
- Demonstrated ability to understand and promote technical information (i.e. clinical outcomes, data points).
- Knowledge of healthcare facilities, admissions procedures and insurances a plus.
- Bilingual a plus.
- Reliable transportation, travel required for this position.
- Knowledge of home care/Medicare eligibility.
Job Type: Part-time
Pay: TBD
Work Location: On the road / occasional office visit
Nurses Care Home Health, LLC is a privately owned home care agency governed by a board of medical professionals. We specialize in providing quality and personalized home health care services to patients who need continued care after hospital discharge, surgery, rehabilitation, or for those seeking on-going daily nursing and therapy services.
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