Digital Marketing Strategist

7 days ago


La Palma, California, United States Norman International Full time
Job Title: Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to join our team at Norman Window Fashions. As a key member of our marketing team, you will be responsible for developing and executing digital marketing campaigns across various channels to drive brand awareness, generate leads, and increase sales.

Key Responsibilities:
  • Develop, execute, and optimize digital marketing campaigns across multiple channels, including social media and websites.
  • Collaborate with stakeholders to create and execute marketing and communication initiatives.
  • Manage projects from concept to execution, ensuring timelines, budgets, and objectives are met.
  • Produce engaging and informative content, including videos, blog posts, landing pages, and social media posts.
  • Update and optimize the company website to ensure it is user-friendly, mobile-responsive, and SEO-optimized.
  • Manage and grow the company's social media presence by developing content calendars and engaging with followers.
  • Implement and manage SEO strategies to improve organic search rankings, website traffic, and lead generation.
  • Track, measure, and report on the performance of all digital marketing campaigns.
Requirements:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 5+ years of experience in digital marketing, preferably within the home improvement industry.
  • Proven experience in managing digital marketing campaigns, including SEO and social media.
  • Proficiency in digital marketing tools such as Google Ads, Google Analytics, Facebook Ads Manager, or other relevant platforms.
  • In-depth knowledge of WordPress.
  • Working knowledge of SEMRUSH, Crazy Egg, or other analytical tools.
  • Ability to interpret data, analyze campaign performance, and make informed recommendations based on results.
  • Strong written and verbal communication skills to collaborate with cross-functional teams and create compelling marketing content.
What We Offer:
  • Full benefit package after 30 days of employment.
  • 401K with Company match after 1 year of employment.


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