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Lead Product Strategist

2 months ago

McKinney, Texas, United States Segway Powersports Full time

We are looking for a highly skilled and experienced Senior Product Development Manager to take charge of our product planning and management initiatives. The successful candidate will possess a robust background in product innovation, strategic oversight, and market evaluation, particularly within the powersports sector. This position entails managing the complete product lifecycle, from initial idea through to market introduction, ensuring that our offerings align with consumer needs and corporate goals.

Key Responsibilities:

  1. Product Strategy and Planning:
  • Formulate and execute product strategies and roadmaps that resonate with corporate objectives and market dynamics.
  • Perform market analysis and competitive assessments to uncover potential opportunities and challenges.
  • Articulate product vision, positioning, and unique selling propositions.
  1. Product Development:
  • Guide interdisciplinary teams in the creation and launch of innovative products.
  • Collaborate with engineering, design, marketing, and sales departments to ensure product excellence in quality, performance, and cost-effectiveness.
  • Oversee product specifications, requirements, and timelines.
  1. Market Analysis and Research:
  • Engage in continuous market and consumer research to pinpoint trends, customer preferences, and the competitive landscape.
  • Collect and analyze insights from dealers, customers, and industry gatherings.
  • Utilize data-driven insights to refine product strategies.
  1. Product Lifecycle Management:
  • Supervise the entire product lifecycle, from concept initiation to phase-out.
  • Evaluate product performance and profitability metrics.
  • Implement strategies for product enhancements, cost efficiencies, and end-of-life management.
  1. Stakeholder Management:
  • Communicate product strategies, progress, and modifications to relevant stakeholders.
  • Collaborate closely with sales and marketing teams to devise effective go-to-market strategies.
  • Ensure alignment between product development initiatives and business objectives.
  1. Financial and Performance Metrics:
  • Develop and oversee product budgets and financial forecasts.
  • Monitor and report on product performance indicators and key performance metrics.
  • Ensure products achieve financial targets and contribute positively to overall company profitability.

Qualifications:

  • Bachelor's degree in Business, Engineering, Marketing, or a related discipline; MBA or advanced degree is preferred.
  • A minimum of 5-10 years of experience in product planning and management within the powersports industry.
  • Deep understanding of powersports products and market trends.
  • Demonstrated success in launching products to market.
  • Exceptional analytical, strategic thinking, and problem-solving capabilities.
  • Strong project management and leadership skills.
  • Outstanding communication and interpersonal abilities.
  • Capacity to thrive in a fast-paced, dynamic work environment.