Marketing Analytics Manager
1 day ago
We are seeking a highly skilled Marketing Analytics Manager to lead our Marketing Channel Analytics and Operations team. As a key member of our marketing organization, you will be responsible for developing and implementing innovative analytical, process, and technology solutions to drive business growth and efficiency.
Key Responsibilities- Lead a team of skilled data and operations analysts to achieve business results, operational efficiency, and career growth
- Build cohesive partnerships across Marketing, Data Science, Engineering, and other departments to drive our strategy, roadmap, and outcomes
- Deliver innovative analytical, process, and technology solutions to maximize scale and performance across paid and unpaid marketing channels, reflect industry best practices, and serve a growing portfolio of Squarespace products and brands
- Surface relevant business insights and market trends to senior leaders and empower business partners to understand and act on key metrics through self-service tooling
- Promote knowledge and best practices across our Insights & Analytics community
- 10+ years delivering analytical, process, and technology solutions at a marketing agency or supporting an in-house marketing team
- 5+ years managing a team, including hiring and developing talent and creating effective team structures and processes
- Experience driving marketing channel strategy, planning, and performance through first- and third-party data, analysis, insights, decision frameworks, and learning agendas
- Expertise in measurement solutions (marketing mix modeling, attribution, experimentation), customer segmentation and targeting, and campaign operations across brand and direct response channels (paid search, paid social, creator, video, etc.)
- Knowledge of common AdTech and MarTech platforms (Tag Manager, Ad Server, DSP, SEO, CDP, ESP, Analytics Tools) and their respective business applications and privacy requirements; experience implementing and driving adoption of one or more platforms
- Expertise in SQL and one or more BI/visualization tools and best practices
- Experience setting and achieving roadmaps, project plans, and milestones
- Exceptional communicator and relationship builder who can navigate organizational complexity and drive alignment across functions and levels, including experience working with VP and C-suite level stakeholders
- A choice between medical plans with an option for 100% covered premiums
- Fertility and adoption benefits
- Access to supplemental insurance plans for additional coverage
- Headspace mindfulness app subscription
- Retirement benefits with employer match
- Flexible paid time off
- 12 to 20 weeks of paid family leave
- Equity plan for all employees
- Pretax commuter benefit
- Education reimbursement
- Employee donation match to community organizations
- 6 Global Employee Resource Groups (ERGs)
- Dog-friendly workplace
- Free lunch and snacks
- Private rooftop
Cash Compensation Range: $148,500 - $239,200 USD
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