Digital Marketing Specialist

5 days ago


Clinton, Tennessee, United States Anderson County Government Full time
Job Title: Digital Marketing Specialist

Anderson County Government is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing digital marketing strategies to promote Anderson County's tourism assets.

Key Responsibilities:
  • Develop and execute digital marketing campaigns across various platforms, including social media, email, and search engines.
  • Collaborate with the tourism team to create engaging content, including blog posts, social media posts, and email newsletters.
  • Monitor and analyze website performance using Google Analytics, and provide insights to inform marketing strategies.
  • Stay up-to-date with the latest digital marketing trends and best practices, and apply this knowledge to improve our marketing efforts.
Requirements:
  • Bachelor's degree in marketing, communications, or a related field.
  • Proven experience in digital marketing, including social media, email, and search engine marketing.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Excellent communication and project management skills, with the ability to work independently and as part of a team.
What We Offer:
  • A competitive salary and benefits package.
  • The opportunity to work with a dynamic and innovative team.
  • Professional development opportunities, including training and education.


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