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PPC Campaign Strategist

2 months ago

Boston, Massachusetts, United States Smartcat Full time
Job OverviewAbout Smartcat

Founded in 2016, Smartcat is dedicated to assisting global enterprises in the creation and management of their multilingual content. Today, we stand as a pivotal language AI platform for enterprises worldwide.

Our tailored language AI transforms content across various formats into multiple languages, encompassing documents, videos, intricate websites, and software, thereby simplifying global operations for corporate teams. It empowers users to generate new content by leveraging a multilingual enterprise library.

Over 1,000 global companies, including 25% of the Fortune 500, rely on Smartcat to convey their innovations and ideas across the globe.

Smartcat envisions a world where innovations and ideas are accessible to all.

Supported by prominent VC firms such as Matrix Partners and FJ Labs, Smartcat has gained recognition alongside notable names like HubSpot, Zendesk, and Uber. Despite economic challenges, we are experiencing a remarkable growth rate of 150% year-over-year, showcasing our capital efficiency and a unique blend of rapid growth with long-term strategic planning.

Mission

As one of the fastest-growing software solutions in the $50 billion global language industry, we have consistently achieved over 100% annual recurring revenue growth. However, we are just beginning to unlock our full growth potential through meticulously planned paid advertising initiatives aimed at generating meetings and pipeline.

Your primary objective will be to enhance pipeline and annual recurring revenue growth through the development and execution of search engine marketing and other paid advertising strategies, with the goal of doubling our pipeline from these efforts within the next 12 to 18 months.

Proficiency in B2B SaaS marketing and the creation of successful paid advertising campaigns will be crucial for your success, along with strong analytical skills to assess results.

Key Outcomes
  1. Develop a comprehensive SEM and paid advertising strategy to achieve a twofold increase in pipeline.
  2. Secure a top position in paid search results for our key business objectives.
  3. Continuously refine copy, calls-to-action, and landing pages to lower cost per acquisition and enhance return on investment.
Qualifications
  • A minimum of 5 years of experience in agency and/or B2B SaaS search engine marketing.
  • Proven track record of attracting both small and medium-sized businesses as well as large enterprise leads through SEM.
  • Direct experience contributing to a twofold or greater growth in SEM within a paid advertising role.
  • Familiarity with search engine marketing, paid social media, and display advertising.
  • Experience with bidding algorithms to achieve exceptional results, such as Skai and Marin.
  • Strong analytical skills, including the ability to track and optimize the entire advertising acquisition funnel.
  • Proficient in using platforms such as Google Analytics, LinkedIn Advertising, Hubspot, and 6Sense.
  • A desire to thrive in a fast-paced environment, taking ownership of programs and making a significant impact on business success.
  • Experience working with a global perspective to assist regional teams in executing campaigns worldwide.
  • Exceptional written and verbal communication skills.
  • Excellent organizational abilities and the capacity to manage multiple projects across teams.
  • A strong sense of integrity, commitment, and ownership.
  • Openness to feedback and diverse perspectives.
  • Additional language skills are a plus.
Why Consider Joining Smartcat?
  • Fully Remote Team
    We are a diverse team of over 200 enthusiastic individuals spread across more than 30 countries, having embraced a fully remote work model since 2020.
  • Innovating a $50 Billion Industry
    Smartcat's innovative approach disrupts the traditional language translation industry, providing an AI-powered SaaS platform that delivers high-quality results at a fraction of the cost.
  • High-Impact Role Driving Innovation
    Join us in transforming the global language industry while enhancing the way people work and share knowledge worldwide.
  • Join Our Growth Journey
    We seek individuals who want to play a crucial role in our exciting transition from a post-Series C startup to a company exceeding $100 million in annual recurring revenue.
  • Smartcat Culture: Diversity Meets High Performance
    We are committed to fostering a culture that values respect and appreciation for each individual's unique background while maintaining a strong focus on results and clear communication.