Digital Media Campaign Manager

3 weeks ago


Rochester, New York, United States ButlerTill Full time
About Butler/Till

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

Job Description

The Digital Media Campaign Manager is responsible for execution and stewardship of effective programmatic campaigns on behalf of a major, high-profile advertiser. This individual will have experience with campaign management, programmatic execution, and has hands-on experience in self-serve advertising platforms. Experience executing various campaign types including online display, video, and audio, in an agency environment is preferred.

Key Responsibilities:
  • Manage comprehensive set of tasks associated with programmatic campaign management including, but not limited to, campaign creation, QA, pacing/reporting, and general troubleshooting
  • Responsible for performance of programmatic campaigns across various tactics including display, audio, and video.
  • Execute all digital media plans while adhering to established budgets and timelines
  • Leverage functions within Microsoft Excel (Pivot Tables, VLookups, Concatenates, and IF statements required)
About the Role

This is a challenging role that requires extreme attention to detail and above average data management skills. The successful candidate will be able to navigate intricacies of hyper-targeted, complex campaigns as well as an understanding of basic digital metrics and calculations, media measurement, terminology, and how these impact delivery and performance. The salary range for this position is $40,000 - $56,000 and represents the annual salary range in Rochester, NY.

Qualifications and Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements:
  • Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent work experience
  • 1+ years of experience managing campaigns in the digital marketing ecosystem
  • Experience in hands-on execution of advertising within biddable platforms (programmatic, paid search, paid social, media operations, ad operations, etc.).
  • Experience involving heavy utilization of MS Excel (or similar tools) to manage large amounts of data with precision and accuracy.


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